For any matters relating to the Marketing Group's research, please contact Dr. Liad Weiss who leads on the Group's research activity

The Marketing Group at Warwick Business School is a vibrant community of scholars passionate about advancing knowledge across diverse and impactful areas of marketing and consumer behavior. Our research spans the psychological, behavioral, and managerial dimensions of marketing, tackling issues such as enhancing customer experiences, navigating cultural and temporal perceptions, optimizing decision-making processes, and addressing complex challenges like sustainability and digital transformation. From investigating the role of emotions in consumer choice to exploring innovative approaches in retail, advertising, and service ecosystems, we bring interdisciplinary insights to real-world problems. Whether uncovering the effects of product displays on judgments, analyzing digital engagement trends, or offering fresh perspectives on ownership and competition, our work reflects a commitment to rigorous inquiry, collaboration, and relevance. Above all, we are a group of dynamic researchers eager to engage with colleagues, students, and industry partners to push boundaries and make a meaningful impact.