2025

• The effect of human versus virtual influencers: the roles of destination types and self-referencing processes by Meng, Lu (Monroe), Bie, Yongyue, Yang, Mengya and Wang, Yijie (2025). Tourism Management, 106, 104978.

2024

• Resource gain or resource pain? How managerial social support resources influence the impact of sales anxiety on burnout by Childs, Dayle R. N., Lee, Nick, Cadogan, John W. and Dewsnap, Belinda (2024). Industrial Marketing Management, 121, pp. 74-87.

• How do emotions respond to outcome values and influence choice? by Grimani, Aikaterini, Yemiscigil, Ayse, Wang, Qing, Kirilov, Georgi, Kudrna, Laura and Vlaev, Ivo (2024). Psychological Research. (In Press)

• Engagement logics: how partners for sustainability-oriented innovation manage differences between organizational logics by Watson, Rosina, Wilson, Hugh N. and Macdonald, Emma K. (2024). Journal of Product Innovation Management. (In Press)

• Effects of consumer suspicion: a review and agenda for future research by Panigyraki, Artemis and Polyportis, Athanasios (2024). Journal of Consumer Marketing. (In Press)

• Customer experience orientation: conceptual model, propositions, and research directions by Arkadan, Farah, Macdonald, Emma K. and Wilson, Hugh N. (2024). Journal of the Academy of Marketing Science. (In Press)

• Going with the gut: exploring top management team intuition in strategic decision-making by Shepherd, N. G., Bowen, L. and Rudd, John M. (2024). Journal of Business Research, 181, 114740.

• Identities without products: when the preference for self-linked products weakens by Weiss, Liad and Tanner, Robin (2024). Journal of Consumer Research. (In Press)

• On the curvilinear effect of suspicion on consumer judgement suspension: the role of uncertainty towards the brand and product imagery by Panigyraki, Artemis, Polyportis, Athanasios and Kyriakopoulos, Nikolaos (2024). Journal of Consumer Behaviour. (In Press)

• The crosswise model for surveys on sensitive topics: a general framework for item selection and statistical analysis by Gregori, Marco, De Jong, Martijn G. and Pieters, Rik (2024). Psychometrika. (In Press)

• Watching it motivates me to become stronger: virtual influencers' impact on consumer self-improvement product preferences by Meng, Lu (Monroe), Bie, Yongyue, Yang, Mengya and Wang, Yijie (2024). Journal of Business Research, 178, 114654.

• Beware of the Woozle effect and belief perseverance in the PLS-SEM literature! by Henseler, Jörg, Lee, Nick, Roemer, Ellen, Kemény, Ildikó, Dirsehan, Taskin and Cadogan, John W. (2024). Electronic Commerce Research. (In Press)

• Unlocking service provider excellence: expanding the touchpoints, context, qualities framework by Hung, Hsiu-Yu, Lee, Nick, and Hu, Yansong (2024). Journal of Service Research. (In Press)
• SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services by Teixeira, Jorge Grenha, Gallan, Andrew S., and Wilson, Hugh N. (2024). Journal of Services Marketing, 38(2), pp. 227-237.
• The overlapping effect: impact of product display on price–quality judgments by Meng, Lu Monroe, Fu, Tianhui, Duan, Shen, Wang, Yijie, and Jiang, Yushi (2024). Marketing Letters, 35(1), pp. 107-128.

2023

• Mindsets and self-efficacy beliefs among individuals with type 2 diabetes by Lo, Carolyn J., Lee, Leonard, Yu, Weichang, Tai, E Shyong, Yew, Tong Wei, and Ding, Isabel L. (2023). Scientific Reports, 13(1), 20383.
• Price increases and their financial consequences in international business-to-business selling by Friess, Maximilian and Kassemeier, Roland (2023). Journal of International Marketing. (In Press)

• Advances in behavioural science to support patient and carer self-management by Ding, Isabel L., Makki, Fadi, and Vlaev, Ivo (2023). In Burgess, Nicola and Currie, Graeme (Eds.), Shaping High Quality, Affordable and Equitable Healthcare. Palgrave Macmillan, Cham, pp. 279-314.

• Future–present relationship insensitivity: a new perspective on psychological myopia and psychological hyperopia by Wei, Sarah and Hsee, Christopher K. (2023). Journal of Behavioral Decision Making. (In Press)

• Response aggregation to obtain truthful answers to sensitive questions: estimating the prevalence of illegal purchases of prescription drugs by Gregori, Marco, De Jong, Martijn G., and Pieters, Rik (2023). Journal of Marketing Research. (In Press)

• How within-person research can extend marketing knowledge by Childs, Dayle R. N., Lee, Nick, Cadogan, John W., and Dewsnap, Belinda (2023). Journal of the Academy of Marketing Science. (In Press)

• Exploring online consumer review-management response dynamics: a heuristic-systematic perspective by Hung, Hsiu-Yu, Hu, Yansong, Lee, Nick, and Tsai, Hsien-Tung (2023). Decision Support Systems, 114087. (In Press)

• Overwhelming targeting options: selecting audience segments for online advertising by Ahmadi, Iman, Abou Nabout, Nadia, Skiera, Bernd, Maleki, Elham, and Fladenhofer, Johannes (2023). International Journal of Research in Marketing. (In Press)

• A framework to improve retail customer experience: a qualitative study exploring the customer journey by Poorrezaei, Mojtaba, Pich, Christopher, and Resnick, Sheilagh (2023). Qualitative Market Research: An International Journal. (In Press)

• Time moving or ego moving? How time metaphors influence perceived temporal distance by Xu, Xiaobing, Jia, Miaolei (Liam), and Chen, Rongjuan (2023). Journal of Consumer Psychology. (In Press)

• Service-dominant logic: reframing category captainship and retailer category management by Benson, Michael Christopher, Glanfield, Keith, Hirst, Craig, and Wakenshaw, Susan Y. L. (2023). International Journal of Retail & Distribution Management. (In Press)

• Face/Off: the adverse effects of increased competition by Ahmadi, Iman (2023). Quantitative Marketing and Economics, 21, pp. 183-279.

• Rejoinder: fractures in the edifice of PLS by Ronkko, Mikko, Lee, Nick, Evermann, Joerg, McIntosh, Cameron, and Antonakis, John (2023). European Journal of Marketing, 57(6), pp. 1626-1640.

• Beyond personal ownership: examining the complexities of ownership in culture by Belk, Russell W. and Atasoy, Ozgun (2023). Behavioral and Brain Sciences, 46, e327.

• Guest editorial: Value-creating sales and digital technologies by Kassemeier, Roland, Alavi, Sascha, Habel, Johannes, Schmitz, Christian, and Wieseke, Jan (2023). European Journal of Marketing, 57(3), pp. 653-658.

• Exploring young voter engagement and journey mapping across political events by Poorrezaei, Mojtaba, Pich, Christopher, Armannsdottir, Guja, Branco-Illodo, Ines, and Harvey, John (2023). International Journal of Market Research, 65(5), pp. 532-565.

• Emotional response to U.K. political party leader facial displays of affiliation, reward, and ambiguity during Brexit by Stewart, Patrick A., Lee, Nick, Bucy, Erik P., and Senior, Carl (2023). Social Science Quarterly. (In Press)

• Preferential attraction effects with visual stimuli: the role of quantitative versus qualitative visual attributesLink opens in a new window by Brendl, C. Miguel, Atasoy, Ozgun, and Samson, Coralie (2023). Psychological Science, 34(2), pp. 265-278.

Research Environment Lead (REL):

Dr. Liad Weiss
E: Liad.Weiss@wbs.ac.uk

Associate REL:

Dr. Iman Ahmadi
E: Iman.Ahmadi@wbs.ac.uk