Skip to main content Skip to navigation

Profile for Hazel Huang


Hazel Huang

Phone: +44 (0) 24 765 22802

Office: C0.09 Scarman Road Building

Warwick Business School





Individual differences, symbolic consumption, consumer behaviour, consumer psychology, decision-making process, and information process



MBA in Marketing Management, Management School, The University of Sheffield, UK, 2001

Graduate Certificate in Business Administration, National Taipei University, Taiwan, 1998

Undergraduate Diploma in Business Management, Aletheia University, Taiwan, 1994



Doctoral Researcher,

Marketing & Strategy Management Group,

Warwick Business School,

The University of Warwick, 2004 - present

Research Assistant,

Marketing & Strategy Management Group,

Warwick Business School,

The University of Warwick, 2004 - present

Teaching Assistant,

Postgraduates: Practices in Marketing and Brand Strategy

Undergraduates: Statistics and International Environment of Business

Warwick Business School,

The University of Warwick, 2005 - present



Hazel Huang, born in Taipei Taiwan, is studying her Ph.D. degree at Warwick Business School under the supervision of Professor Richard Elliott. Her research interests lie in consumer behaviour and psychology, particularly in decision-making process and individual differences. She received her undergraduate diploma in business studies from Taiwan and an MBA degree in Marketing from the University of Sheffield. Her MBA dissertation was sponsored by Marks & Spencer and received an honour of Distinction. Prior to pursuing her doctoral degree, she taught undergraduate courses (Business Strategy and Research Methods) in a Taiwan university for a year and had approximately seven years of industrial (IT and FMCG) experience and was involved in marketing strategy and analysis. In addition to her Ph.D. studies, she is also a teaching assistant to both undergraduate and postgraduate courses and a research assistant to Professor Richard Elliott. Their on-going project is focused on gender, cultural values. and advertising.