We’ve been developing how we tell the story about what makes Warwick special, to help us continue to attract the best students, staff and partners. We’re changing and improving our communications, including the narrative about who we are and our visual look and feel - our brand.
We’re bringing our new brand to life from May onwards. Pop along and visit one of our Warwick story exhibition stands across campus between March and May to learn more about how we better communicate what’s best about us, see our new visual identity and find out how our new brand has been developed.
Thank you to those of you who have told us what you think in our focus groups and user testing workshops – your input has been really important.
No need to register; simply pick a date and location that works best for you and drop by.
By being able to articulate consistently what makes Warwick special through a core narrative, we'll be in a stronger position to attract and retain staff who share our values and ambition, providing them with a clear focus to their work; and appeal to students around the globe who are ‘tuned in’ to the unique Warwick offering.
Effective branding also gives us a powerful - and empowering - sense of self, and business partners and policymakers will know exactly what to expect from working with us.
You can also sign up for Window on Warwick sessions to take a more detailed look at the research and the process we’ve been through to get to this point.
We’ll be offering copywriting training for those of you who communicate about Warwick as part of your job. We’ll let you know when booking opens.
We’ll be sharing the guidelines and toolkits that will help you with telling the Warwick story and using the visual identity in your communications. You’ll also be able to access advice and support on using the brand through ‘surgery’ sessions.
Want to know more?
Read the background to the branding work, to find out why we needed to rethink our brand, why now is the right time to do it, and how this work will help us all to articulate consistently what’s great about Warwick.