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CatCave wins The Big Deal as WBS spreads the word

bigdealA broken garden pot proved to be the inspiration for the winners of The Big Deal competition, a joint initiative between Warwick Business School and the Warwick’s Outreach and UniTracks teams.

The Big Deal

The Big Deal is part of Warwick’s outreach programme designed to promote the values of higher education and to encourage students from non-traditional backgrounds to aspire to research intensive universities. The 10-week competition sees teams work with a mentor to create a business idea, formulate a business plan and pitch to a panel of judges.

Six schools from across the country entered the annual event with Team Enigma, of Barking Abbey School in Essex, coming out on top in the Dragon’s Den-style competition with their CatCave business idea.

It produced some truly innovative ideas this year and left head judge Craig Bentley checking the age of the Year 10 pupils involved. Mr Bentley, a Warwick Executive MBA graduate who has worked in management positions for Caterpillar and Haulotte Group, said:

You see people in business giving presentations that aren’t as well thought through as the ones we saw. The amount of work the pupils put in was phenomenal; you forget that they were just 14 or 15 years-old. It was very close, but what probably clinched it for Team Enigma was the quality of the business plan. It was very well thought through, their market research was very well presented and they showed how they used that research to influence what they were offering. They worked out their numbers and who would buy the product. They had a slight edge in the comprehensiveness of their business plan.”

Barking Abbey School pupils Amber Baycroft-Willmott, Gurdeep Bhamra, Anisha Chowdhury, Aïcha Jamil and Johana Miah won a three-day all-expenses paid trip to Venice and a £100 Amazon voucher each.

The inspiration for the CatCave – where cats can ‘relocave’ – came when Amber saw her cat James curled up asleep under a broken flower pot in her garden. Having seen cat kennels in pet shops, Amber got to work on designing her own version and came up with the CatCave.

The team, who were helped by mentor and Warwick Global Energy MBA student Ross Board, took the concept to Pets at Home, who are now interested in stocking the CatCave, which has been designed using as much recycled and organic material as possible.

Team member Aïcha, 15, said:

It has been a great competition. It has really helped me understand more about how to develop a business from scratch. It is a great opportunity and the experience I gained has been invaluable. My teamwork skills have improved a lot, I have learned how to write a business plan and about the financial side of the business. Pets at Home really liked our idea and our product, so hopefully we will try to take it further.”

Warwick Business School Associate Dean (Widening Participation), Professor Peter Corvi, was full of praise for the youngsters who took part and believes there were future business leaders among them, he said:

In taking part in The Big Deal the pupils are gaining new experiences, encountering fresh challenges and developing skills that will stand them in good stead for the rest of their lives. The presentations have been very impressive and Team Enigma put together a truly comprehensive business plan. This competition aims to raise schoolchildren’s awareness, aspiration and attainment levels in terms of gaining a place at a university like Warwick, and I hope we have done that.”

Find out more about the other winners from The Big Deal