Author: Chris Bilton
Publisher: Blackwell Publishing
This book explores the relationship between the management of creativity and creative approaches to management.
- challenges the stereotypical opposition between 'creatives' and 'suits'.
- draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
- draws on the practical experience of individuals working in the creative industries.
- looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
For more information, visit the Blackwells website at http://www.blackwellpublishing.com/book.asp?ref=1405119950&site=1#about