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Workshop 2.The Regulation of Luxury: Morality, The State and the Law

University of Bologna, Italy, 12-14 December 2013

Original mission statement: Why is luxury a field of great interest for the State and the Law? Why is 169359_html_m6018d1ec_2.jpg
luxury heavily taxed? In which ways does this inform notions of greed, virtue and vice? Why is it sometimes forbidden by states (eg. Sumptuary laws) and other times promoted (eg. Royal manufactures)? What have been the key legal strategies to control the value of luxury and have they been successful? When is luxury undesirable? And when is it instead something economically desirable or even a resource? What can the law do today against illegal copies, fakes and smuggling? Full programme (PDF Document)


Thursday 12 December 2013


Visit to Baldinini Shoe manufacturers, San Mauro Pascoli (FC).

15.00-18.00 Scuola Superiore di Studi Umanistici, via Marsala 26

15.00-15.15 Welcome

Welcome by Dario Braga, Vice-Rector Univrtsity of Bologna, Maria Giuseppina Muzzarelli and Giorgio Riello, University of Warwick

15.15-16.45 Luxury and Regulation from the Middle Ages to the Twentieth Century

Chair: Rosa Salzberg (University of Warwick)
  • Maria Giuseppina Muzzarelli (University of Bologna), The Middle Ages
  • Luca Molà (European University Institute), The Renaissance and Early Modern Period
  • John Styles (University of Hertfordshire), The Eighteenth Century
  • Roberta Sassatelli (University of Milan), The Nineteenth and Twentieth Centuries
16.45-17.00 Coffee break

17.00-18.15 Luxury and Regulation in a European Legal Framework

Chair: Max Bergami (University of Bologna)
  • Alberto Musso (University of Bologna)
  • Armando Branchini (Vice-President, Altagamma)
  • Enrico Postacchini (President Confcommercio Ascom Bologna)
20.00Dinner at Osteria de’ Poeti (via de'Posti, 1/b)

Friday 13 December 2013

Scuola Superiore di Studi Umanistici, via Marsala 26

bar-pasticceria-gelateria.jpg10.00-11.15 Luxury and Society: Business Perspectives

Chair: Concetta Lanciaux (Lux Advisory)

This session discusses how sector is regulated, what is the role of the law and the state, and how taxation affects the luxury firms. Speakers include Davide Faccioli (Photology), Riccardo Sassoli (Riva) and Nadi
Fiori (High Spirits).

11.15-11.30 Coffee Break

11.30-12.30. Luxury and Society: Marketing and Image

Chair: Christopher Breward (University of Edinburgh)
  • Claudia Newtown (Warwick Manufacturing Group)
  • Qing Wang (Warwick Business School)


  • Jonathan Faiers (Winchester School of Art), Luxury: A New Journal
  • Ulinka Rublack (Cambridge University), To Have and To Hold: An Exhibition at the Fitzwilliam Museum
 13.00-14.00 Lunch

14.00-15.15 Luxury and Society: Arts, Ethics and Communication

Chair: Catherine Kovesi (University of Melbourne)
  • Paolo Volonté (Politecnico di Milano)
  • Giovanna Furlanetto (Furla)
  • Rossella Ravagli (Gucci)

15.15 - 15.30 Coffee break

15.30-17.00 Protecting Italian Luxury
Chair: Giorgio Riello (University of Warwick)
  • Angelo Manaresi (University of Bologna)
  • Simona Segre Reinach (University of Bologna at Rimini)
  • Gen. Virgilio Pomponi (Guardia di Finanza)
  • Alessia Ferrucci Morandi (CNA)


Visits to Palazzo Ghisilardi Fava (Exhibition on Arturo Martini), via Manzoni, 2

20.00- Dinner at Buca Manzoni, via Manzoni, 6/G

Saturday 14 December

Day open to the public
Dipartimento di Storia Cultrue Civiltà, p.zza S. Giovanni in Monte, 2

Regulating Luxury: A Necessity or an Imposition?
Regolare il lusso: necessità o imposizione?

9.30-11.00 Film: Luxury in Motion

Chair: Rosa Salzberg (University of Warwick)

Short Film by Enza Negroni with comments by Mariuccia Casadio (Vogue, Italia), Antonella Mascio (University of Bologna), and Nicoletta Giusti (University of bologna)

11.00-11.15 Coffee break
11.15-13.00 Interviewing Luxury: Excess or Resource?
Interviste sul lusso: eccesso o risorsa?

Chair: Catherine Kovesi (University of Melbourne)

  • Arrigo Cipriani (Ristoratore) interviewed by Massimo Montanari (University of Bologna)
  • Concetta Lanciaux (Lux Advisory) interviewed by Giorgio Riello (University of Warwick)
  • Marcello Mattè (Teologo e Pubblicista), interviewed by Maria Giuseppina Muzzaralli (University of Bologna)

Final Discussion with Ulinka Rublack (University of Cambridge) and John Styles (University of Hertfordshire)

Lunch open to attendants