This module is a Summer Applied Module (core) on the MA in Global Media and Communication.

Through sustained involvement in project work this module will allow you to apply the theoretical and intellectual skills developed during the course to the management of a 'real world' challenge. The module takes place in the summer term and so you will have opportunity to do fieldwork, interview professionals and explore the UK. The project involves media production through research , responding to the needs of a client to innovate and develop their understanding of a creative business problem. You will need to engage in creative group work, as well as remaining focused on the creative process - the ideas, the experience - and everything that makes a new media innovation exciting. In order to meet the brief you are give at the start of the module, you will need to re-think your studies on communication strategy, cross-cultural communication, lifestyle, taste and the social meanings that media products articulate. Your media research and creative production will be branded, and subject to a specific marketing strategy.

At the beginning of the module you will be briefed and given seminars on creative group work and project management. You will set up a small media production team, and schedule you own project. Your team will construct an extensive document on your strategic production. At the end of the module there will be a thorough de-brief and critical assessment of the management and productive organization of each group through their creative proposal and individually through the critical report.

Illustrative Bibliography

Bilton C., (2007). Management and creativity: from creative industries to creative management . Oxford: Blackwell Pub.

Caves, R. E. (2000) Creative Industries: contracts between art and commerce, Cambridge MA: Harvard University Press.

de Jong, W., Knudsen, E., Rothwell, J. (2011) Creative Documentary, Harlow: Longman/Pearson.

De Kluyver, C. (2010). Fundamentals of Global Strategy: A Business Model Approach. In: Strategic Management Collection. Business Expert Press.

Florida, R. (2002) The Rise of the Creative Class. And How It's Transforming Work, Leisure and Everyday Life, London: Basic Books.

Howkins, J. (2002) The Creative Economy: How People Make Money from Ideas, London: Penguin.

Kelly, T. and Littman, J. (2008) The Ten Faces of Innovation: Strategies for Heightening Creativity, London: Profile.

Mau, B. (2000) Life Style, London: Phaidon.

Mau, B. (2004) Massive Change: Bruce Mau and the Institute without Boundaries, London: Phaidon.

Rea, P.W. and Irvine, D.K. (2010) Producing and Directing the Short Film and Video (fourth edition), Elsevier.

Dijck, J. (2013). The Culture of Connectivity. New York: Oxford University Press.

Walton, T. (2006) ‘Leadership, Creativity, Teamwork’, Design Management Review. Boston: Summer 2006. Vol. 17, Iss. 3; p. 6.