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Optional Modules for the MAs

Please note that this is not a definitive list of Option Modules and there may be changes to module availability from year to year, due both to curriculum adjustment and staff availability. The modules listed below will be offered in the 2020/21 academic year.

The Option Modules build upon concepts and strategies examined in the Core Modules enabling you to pursue your theoretical and practical interests in more detail.

How should I select my Option Modules?

The Option Modules will be offered in the spring and summer terms and you will need to choose 3 from the list below. This may be in any combination from the columns below but you are restricted to a maximum of 1 module from the Applied Management module column and this must relate to your MA programme. You are free to select 2 others in any combination from the remaining list (subject to space and timetable restrictions). You may be allowed to study a module from another department in the Arts Faculty, Centre for Interdisciplinary Methodologies or take one of the Institute for Advanced Teaching and Learning Interdisciplinary Postgraduate Modules subject to availability and approval.

When do I need to confirm my choice of Option Modules?

When you join us you will receive plenty of advice and guidance about selecting the Option Modules that are best suited to your personal interests and ambitions. Your Personal Tutor will consult with you about your decision and you will confirm your Option Module choices mid way through the autumn term.

Option Modules (Spring Term)

Developing Audiences for Cultural Organisations

identifies audience development and digital media strategies for cultural organisations and investigates how to apply them effectively in practice.

Managing Creativity for Sustainable Development

explores how sustainability issues are likely to affect creative practice, the arts and the cultural industries.

Cultural Entrepreneurship

explores the concept and practice of cultural entrepreneurship and will enable you develop yourself as a cultural entrepreneur and to set up or develop your own business or project.

Managing Cultural Organisations

will develop your understanding of the strategies and the professional skills required to manage cultural organisations.


Marketing and Markets

introduces marketing concepts and takes a practical approach to marketing in the creative economy.


Media, Policy and Markets

explores the dynamics between global media policy and market imperatives for producing, promoting, distributing, exhibiting and consuming media.



Understanding Cultural Work

uses historical, theoretical and empirical accounts of the cultural, creative and media industries to explore the realities of work in these settings.


The Mediated Self Project

examines the relationship between the self and its mediation in a converged media landscape, through the production of an online mediated self project and an exploration of the very latest thinking on digital representations of the self.


        Applied Management Modules (Summer Term)

        These modules are designed to give you the opportunity to apply your learning in situ, in practice or in client-based contexts. You will be able to develop your professional skills and knowledge whilst undertaking practical tasks and projects.

        Please note that these modules are reserved for students from each respective MA programme as indicated, so you may only take the module relevant to your MA. Modules draw upon ideas and methods explored in core modules and are an opportunity to consolidate learning from across the course, working with students within your MA cohort. The module content is tailored to your MA and you are guaranteed a place on this module if you include it as one of your top three choices. .

        Applied Communication Project (MA in Global Media and Communication)

        working a simulated business context, you will respond to demanding clients, and then will move through the entire production process in designing, developing and marketing a media solution or product.

        Creative Business Project (MA in Creative and Media Enterprises)

        as a member of a small creative team you will work on a project for a creative or media organisation and develop your experience and understanding of creative teams and leadership.

        Project Management for Cultural Enterprise (MA in Arts, Enterprise and Development)

        you will identify the limits and constraints of established Project Management, exploring a new methodology, within a real-world situation, towards an appreciation of cultural events.

        Placement and Case Study (MA in International Cultural Policy and Management)

        you will be able to undertake a placement with a cultural organisation allowing you to gain insights into its operations and develop a practical understanding of the cultural sector. This placement may be project-based, in the workplace and through remote working.


        A note about work placements and internships

        If you are interested in conducting a work placement/internship, this may still be possible (please check the conditions of your visa) within the scope of your MA and need not be part of an assessed module. You will need to schedule this around other academic and work commitments in addition to your taught modules and dissertation.