This is a practical module during which you will attempt to turn your creative idea into a viable business proposition.
You will learn about the basics of business and financial planning, but also confront some of the specific and personal challenges of running a cultural enterprise where ideas, personalities and experience are at the core of the business.
Finally, you will pitch your business idea to a panel of experts and investors - and if they like your idea they might even make a real investment in your business.
3rd Rev Edition (2008) The Good Small Business Guide: How to Start & Grow Your Own Business (A&C Black Ltd: London)
Good Finance Guide for Small Businesses: How to Raise, Manage and Grow Your Company's Cash (A&C Black Ltd. London)
Barrow, Colin, Brown, Robert and Clarke, Liz (2004) The Business Enterprise Handbook (London: Kogan Page)
Buckingham, Marcus and Clifton, Donald O. (2004) Now Discover Your Strengths: how to develop your talents and those of the people you manage (London: Pocket Books)
Burns, Paul and Dewhurst, Jim (1996): Small Business and Entrepreneurship - 2nd ed. (Basingstoke: Macmillan)
Deakins, David (2002) Entrepreneurship and small firms (London: McGraw-Hill)
Leadbeater, Charles and Oakley, Kate (1999) The Independents : Britain's New Cultural Entrepreneurs (London: Demos)
Parrish, David, T-shirts and Suits: A Guide to the Business of Creativity
Pink, Daniel. H. (2008) A Whole New Mind: Why Right-Brainers Will Rule the Future (London: Marshall Cavendish)
Storey, David (1997): Understanding the small business sector (London: International Thomson Business Press)
Sutton, R. I. (2002) Weird Ideas that Work (New York: The Free Press)