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Faustmann, Rochan

Course: BA Theatre and Performance Studies

Graduated: 2009

Job Title/ Company: Marketing & Business Insights Director, American Express

Date of Case Study: 17 July 2020

Biography: Rochan Faustmann is Global Client Group Marketing & Business Insights Director for EMEA at Financial Services company, American Express. She leads a team that is responsible for delivering strategic marketing plans and bespoke business insights to over 90 large global merchants.

Rochan has over 10 years experience in B2C and B2B marketing. She has worked at American Express for 8 years in various marketing and partnership positions, where she has managed partnerships including London Fashion Week, London Film Festival, Alexander McQueen: Savage Beauty at the V&A and activations at key events in the Film, Music and Sports industries. She was also responsible for the UK Shop Small campaign, which encourages people to show their support for small businesses by shopping small.

Prior to American Express, Rochan did Marketing and Business Development at a Private Avation company and worked in Public Relations, doing Celebrity PR and working in-house for an Architect.

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Holman, Julie

Course: BA Theatre and Performance Studies

Graduated: 2013

Job Title/ Company: Senior Account Manager (PR) – Target Entertainment

Date of Case Study: June 2020

Biography: After I left Warwick I joined a broadcast PR agency as a graduate. My role was mainly sales focused which wasn’t for me at all, but gave me enough knowledge to move to a consumer PR agency, looking after brands like Wireless Festival and Kopparberg. From here, I freelanced at several agencies specialising in entertainment work. Clients have included Dynamo, The Rocky Horror Show (UK Tour), Warner Bros, 20^thCentury Fox, Hyde Park Winter Wonderland and various clients at Edinburgh Festival Fringe.

In my current role at Target Entertainment, I mainly PR theatre, and have worked my way up to a senior account manager. I look after venues such as Curve (Leicester) and Park Theatre, as well as touring and West End shows, securing press coverage in the form of interviews, features and reviews to name a few.

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Le Fèvre, Indigo

Course: BA Theatre and Performance Studies

Graduated: 2013

Job Title/ Company: Senior Account Director (The Romans – it’s a consumer PR agency)

Date of Case Study: June 2020

Biography: Pretty much the week after my last exam at Warwick, I started a three month graduate programme at a top, award-winning consumer PR agency in London. Fast forward seven years and I’m now a Senior Account Director at The Romans (named agency of the year in 2018, 2019 and 2020 – not too shabby!) and feel incredibly humbled to have recently been named one of the PR industry’s 30 under 30 by PR Week.

Public Relations is an unknown entity to many. It’s fast paced, and can be high pressured, but with that comes an exceptional demonstration of creativity, tenacity and strategic thinking. As someone that studied theatre and performance, I absolutely relish the variety this profession brings me. My career has seen me direct Drag shows, script online content, produce podcasts and develop compeltley unique research to name but a few, all whilst collaborating with amazing talent (photographers, videographers, graphic designers, lighting technicians, agents, you name it). It doesn’t get much more eclectic than consumer PR.

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Martin, Emma

Course: BA Theatre and Performance Studies

Graduated: 2009

Job Title/ Company: Freelance Arts Marketing Consultant

Date of Case Study: June 2020

Biography: Having graduated in 2009 my passion for the arts took me to a role as Marketing Officer for the Theatre Royal Bury St Edmunds in 2010, leaving in 2015 as Head of Department. From 2015 - 2016 I worked for Tara Arts and managed the marketing, sales and branding strategy for the reopening of Tara Theatre.

Since November 2016, I have been working as an Arts Marketing Consultant, working as Communications Manager for the Original Theatre Company and Rifco Theatre Company, with projects for companies including Watford Palace Theatre, Park Theatre and Southwark Playhouse.

I also run the marketing module for the Creative Producing MA at Mountview and am a faculty member for the new online diploma in Creative Producing for the CGO Institute.

Most recently I have been managing the marketing for Original Theatre Online and Birdsong Online which have been at the forefront of paid online theatre hosting.

www.emmamartin.org

Mastin-Lee, Annabelle

Course: BA Theatre and Performance Studies

Graduated: 2019

Job Title/ Company: Marketing and PR assistant at Mobius Industries

Date of Case Study: January 2021

Biography: After graduating from the University of Warwick I moved to London and joined Post TV Production Company, Clear Cut Pictures, as a runner. After a month I was quickly promoted to Head Runner and Receptionist of one of the buildings in Fitzrovia. After almost a year I secured a job at Mobius Industries as a Marketing and PR assistant. I've always wanted to work in Marketing and PR and Mobius focuses on theatre venues, companies and shows, something I'm really passionate about and therefore became the ideal role for me! They have been such a fantastic company to work for and have truly supported me throughout the pandemic (considering I started the role in the first month of the first lockdown!) The theatre industry has suffered a lot due to Covid-19 and it's inspiring to see how we've overcome boundaries and bought about innovative concepts to ensure the arts endure.

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Ward, Rebecca

Course: English and Theatre Studies

Graduated: 2013

Job Title/ Company: Community Manager at Craft Gin Club

Date of Case Study: July 2020

Biography: After graduating from Warwick I spent the summer in Edinburgh at the Fringe Festival before eventually landing a job with a small but mighty theatre marketing agency called Joe Public. During my 5 years there I worked my way up from the position of Marketing Coordinator to Marketing Manager, leading on marketing campaigns for massive West End shows such as Wicked and Kinky Boots. In my final 2 years at Joe Public, I took on the role of Content & Engagement Manager, collaborating with colleagues to create a dedicated social media and digital content department for the business. A change of scenery and chance to spread my wings saw me join Craft Gin Club in 2019 where, in my role as Community Manager, I have set up and have developed the overall social community strategy and goals for this fast-growing gin subscription club and its members.