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Option Module: Creative Business Project

This module is available to students studying on the MA in Creative and Media Enterprises.

In this project you will have the opportunity to apply your learning from the course by participating in a specific project for a creative or media organisation. Working as a member of a small team you will deliver a strategic solution to a genuine issue or challenge faced by the company. Your project may relate to business planning and development, product design or marketing strategy. Working in association with colleagues from your client company, your team will put their ideas and learning into practice to meet the objectives of the brief.

The team will be assessed on their performance and final presentation to their 'client' company. In addition, you will be encouraged to reflect on your own participation throughout the process to assist your professional development and deepen your understanding of the dynamics of creative work, teams and organisations through a process of reflective practice.

Companies that previous groups have conducted projects with include BBC Worldwide, GfK NOP Media, Momentum Pictures and the Association of Independent Music.

Illustrative Bibliography

Adair, J. (1997): Decision Making and Problem Solving (Training Extras: IPD Books)

Adair, J. (1997): Leadership Skills (Training Extras: IPD Books)

Belbin, R.Meredith: (1993) Team Roles at Work ( Butterworth-Heinemann: Oxford)

Bertcher, H. (1994): Group Participation: Techniques for Leaders and Members (Sage: London)

Boud, D., Keogh, R., Walker D., (1985): Turning Experience into Learning (Kogan Page: London)

Chang, Richard. Y (1995): Success through teamwork: a practical guide to interpersonal team dynamics (Kogan Page: London)

Davis, Howard & Scase, Richard (2000): Managing Creativity: The Dynamics of Work and Organization (London: Open University Press)

Handy, C. (1995): Beyond Certainty - The Changing Worlds of Organisations (Hutchinson: London)

Hardingham, A. (1995): Working in Teams (Training Extras: IPD Books)

Hunt, C., Sampson, F., (1998): The Self on the Page (Jessica Kingsley: London)

Kolb, D. (1984): Experiential Learning: Experience as the Source of Learning and Development (Prentice Hall: New Jersey)

Moger, S. & Rickards, T. (1999). Handbook for Creative Team Leaders (Gower: Aldershot: Brookfield. VT: Gower)














(2004): A Handbook of Reflective and Experiential Learning (Routledge: Falmer, London)

Moon, J. (2006) Second Edition: Learning Journals: A handbook for academics, students and professional development (Routledge: London)

Mumford, A., Pedlar, M. (Ed), Boydell, T, (Ed). (1998): Learning to Learn and Managing Self Development in Applying Self Development in Organisations (Prentice Hall: London) (1999)

Schon, D., (1983) The Reflective Practitioner (Jossey-Bass: San Francisco)

Thompson, L. & Hoon-Seok Choi (Eds). (2006): Creativity and Innovation in Organizational Teams (Lawrence Erlbaum Associates: Mahwah N.J.)