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Option Module: Media, Policy and Markets


Media, policy and markets provides a pathway for addressing the role of media policy in the contemporary media environment. Approaching policy from a perspective that emphasises the dynamics between the media industry and consumers enables the module to investigate many of the key parameters for producing, promoting, distributing, exhibiting and consuming media outside of the strict confines of technical policy development.


By learning about the intersections of policy and business and evaluating how this impacts students as practitioners and consumers, they will be provided with necessary skills to evaluate some of the complex dynamics between media policy and an evolving industry.

Illustrative Bibliography

Chin, Yuk Chan. 2015. Television Regulation and Media Policy in China. London: Routledge.

Doyle, Gillian. 2002. Media Ownership: the Economics and Politics of Convergence in the UK and European Media. Thousand Oaks: SAGE.

Fitzgerald, Richard. 2012. Media, Policy and Interaction. Farnham: Ashgate.

Freedman, Des. 2013. The Politics of Media Policy, Cambridge: Polity.

Guaaybess, T. 2013. National Broadcasting and State Policy in the Arab Countries. Basingstoke: Palgrave.

Guererro, M and Marquez-Ramirez, M. 2014. Media Systems and Communications Policies in Latin America. Basingstoke: Palgrave.

Haynes, Richard. 2005. Media Rights and Intellectual Property, Basingstoke: Palgrave.

Iosifidis, Petros. 2011. Global Media and Communication Policy. Basingstoke: Palgrave.

Jones, Meg. 2016. Ctrl + Z: The Right to Be Forgotten, New York: NYU Press.

Kaapa, Pietari. 2018. Environmental Management of the Media: Policy, Industry, Practice, New York and London: Routledge.

Kamau, Caroline and Berry, David. 2013. Public Policy and Media Organizations. Farnham: Ashgate.

Klimkiewitz, Beata (ed.) 2010. Media Freedom and Pluralism: Media Policy Challenges in the Enlarged Europe. Budapest: Central European University Press.

Mansell, Robin and Raboy, Marc. 2014. The Handbook of Global Media and Communication Policy. Chichester: Wiley Blackwell.

Moyo, Dumisani and Chuma, Wallace. 2010. Media Policy in a Changing Southern Africa. Unisa Press.

Pauwels, Caroline et al. 2014. The Palgrave Handbook of European Media Policy, Basingstoke: Palgrave.

Psychogiopoulou, Evangelia (ed.) 2012. Understanding Media Policies: A European Perspective, Basingstoke: Palgrave.

Schejter, Schamit 2015. A Justice-Based Approach for New Media Policy, Basingstoke: Palgrave.