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Option Module: Creativity from Myth to Management

Creativity and creative people are the raw material of a creative business. In this module you will explore the nature of the creative process, intially from a psychological perspective but also in relation to social systems and cultural theory. You will examine the nature of creative people - is there such a thing as a creative genius, and what kinds of people make up a creative team or organisation? Finally you will consider how these processes and people can best be managed, and what part managers can play in the business of creativity.

Illustrative Bibliography

Becker, Howard S (1982): Art Worlds (Berkeley: University of California Press)

Bilton, Chris (2006): Management and Creativity: from creative industries to creative management (Oxford: Blackwells)

Boden, Margaret (1992): ‘Elite or Everyman?’ in The Creative Mind: Myths and Mechanisms (London: Abacus), pp. 240 – 260

Boden, Margaret A (1994) (ed.): Dimensions of Creativity (Cambridge MA / London: MIT Press / Bradford Books)

De Bono, Edward (1992): Serious Creativity (London: HarperCollins Business, 1995)

Freud, Sigmund (1990): Art and Literature (Harmondsworth: Penguin)

Gablik, Suzi (1984): Has Modernism Failed? (London: Thames and Hudson)

Ghiselin, Brewster (ed.), The creative process: a symposium (Berkeley; London: University of California Press)

Sandblom, Philip (1995): Creativity and Disease: How illness affects literature, art and music ( New York: Marion Boyars)

Sternberg, Robert J, ed. (1988): The nature of creativity: Contemporary psychological perspectives (Cambridge: Cambridge University Press);

Sternberg, Robert J. (ed.) (1999): Handbook of Creativity (Cambridge University Press)

Storr, Anthony: The Dynamics of Creation (London: Secker and Warburg)

Weisberg, Robert W (1993): Creativity: Beyond the myth of genius ( New York: Freeman)

Wolff, Janet (1993): The Social Production of Art (Basingstoke: Macmillan)