CIM News

Carla Washbourne (Centre for Interdisciplinary Methodologies) and collaborators from University College London and Hong Kong University of Science and Technology have published a new article in Data & Policy: "Behavioural perspectives on personal health data sharing and app design: an international survey study".

Using a survey based on a hypothetical health app, we considered a range of behavioural influences on personal health data sharing in London and Hong Kong. The study showed that people do want tailored health advice from apps, and they could be willing to share their personal data to receive it. However, their willingness to do so is influenced by users’ data literacy and control, comfort with sharing health and location data, existing health concerns, access to personalised health advice from a trusted source, and willingness to provide data access to specific parties. We hope that these insights can help to develop better and more acceptable digital technology policies that improve health outcomes and public trust while preserving user data privacy.

👉 Read more on the Cambridge Core blog: https://www.cambridge.org/core/blog/2025/10/02/apps-are-making-personalised-health-advice-possible-but-what-do-people-think-about-their-privacy-risks/ Link opens in a new windowLink opens in a new window
📑 Related research article in Data & Policy: https://doi.org/10.1017/dap.2025.10032 Link opens in a new windowLink opens in a new window
🔓 Code and data open on Zenodo: https://zenodo.org/records/16637368Link opens in a new window