About the business

Company name: Fitverse Ltd

Brand name: Home Fresh

Key people:

▪ Yuchi (Bob) Ma - CEO, MSc Innovation and Entrepreneurship 2021/22 graduate

▪ Ray Xie - COO, MSc Innovation and Entrepreneurship 2021/22 graduate

About the business project

"We are doing a one stop Chinese ingredients shopping platform. We deliver ingredients like fresh meat, sea food, vegetables and fruit and Chinese groceries to the door of our clients. Similar to take away industry."

The current target audience is Chinese students in Coventry, including The University of Warwick and Coventry University. We have 1,000 signed up customers on our platform and about 10 to 20 orders per day.

We cooperate with the existing merchants based on the demand. Our IT team is based in China, they developed the app and we operate all the activities with the local team in the UK. Our UK team comprises both full time and part time members that support operations and marketing."

How Warwick Enterprise have helped

"We joined the Start-up Scheme in October 2022. This gives us access to the endorsement of our start-up visa, access to premises to expose our platform and value proposition. We can use Warwick Enterprise brand to support our business which support our credential.

From the very beginning we've had mentorship and learned how to approach clients, marketing, financial forecasting and operations - everything useful and crucial for us."

Next steps

"We plan to launch our platform in other cities, starting in Birmingham. We want to expand in different cities around the UK and beyond student communities."

Advice for other students

"Before starting your business you must have passion and confidence to support your initial ideas of the business. Don't be afraid of anything and just focus on your business and enhance during the progress of your activities.

Warwick Enterprise is a great support for students in many areas, all the team members are very helpful no matter how good or bad you initial idea is. They will advice you with practical ideas on how to speed up your business which was beneficial because it was aligned with our previous studies at WMG."