Know your niche
Know your niche
Learn how to conduct initial market research to understand your potential market space.
In this session, we’ll go through the foundational concepts of industry, market, and customer research to help you understand whether your idea has potential.
You’ll be provided with easy-to-follow tools to help you identify your competitive advantage and begin to validate your idea.
Who is it for?
Students interested in starting a business and want to learn how to conduct preliminary market research.
What you'll gain?
By the end of this session, you will be able to:
- Understand the difference between industry, market, and customer research
- Learn how to conduct industry research to understand the overall health of your industry
- Learn how to conduct market research to identify your competition and advantage.
Upcoming dates
Date: 20 May 2026
Time: 5.00pm – 6.00pm
Delivered: Delivered: Online Teams / The Climb, Junction Building (Campus)
Speaker
Chris Wilkinson, Student Innovation Officer at Warwick Enterprise
I design and deliver educational experiences that help students to explore their passions, develop enterprising skills and establish spin out ventures and start-ups.
Delivered by Warwick Enterprise, part of the Warwick Enterprise Launch Programme scheme, supporting Warwick students and graduates to develop entrepreneurial skills.