Speaker 1 0:06
Welcome to our second video on the Design Thinking series. As we saw in the story, Peter was determined to start his own business selling African food. But he didn't fully understand the problem before he began to, trust me, Peter is not alone. Many people start businesses this way. While some people get lucky the majority don't. They mostly end up like Peter making no sales and add into statistics of failed businesses. This is where Design Thinking comes in.

Design Thinking is a problem solving approach that helps entrepreneurs like Peter to understand the problem and the people it affects before coming up with solutions.

Throughout this series, we will follow Peter as he uses the Design Thinking process to understand the problem and develop a more successful solution for his business. We will explore the five stages of Design Thinking, Empathise, Define, Ideate, Prototype and test by the end of this series you will better understand how to use Design Thinking to solve problems and create successful solutions.

So join us on Peters journey as we explore the world of Design Thinking. Design thinking is a powerful problem solving approach that can be used in various fields and industries. It will help individuals and organisations to understand the problem and the people it affects before coming up with solutions. In Peter's story we will see how he can understand the problem and the people it affects. He can empathise with his potential customers gather feedback, research what's they want or need, generate a wide range of ideas, prototype the best solution and test it.

This process will help you to develop a solution tailored to his customers needs and preferences, and as a result, his business will have a higher chance of success. Design thinking is essential in this fast paced and rapidly changing world of the future. It allows individuals and organisations to stay ahead of the curve by understanding and solving problems in a human centred way.

In conclusion, Design Thinking is a powerful tool that will help to generate innovative solutions and create a competitive advantage in the market. It's a process that can be applied to most problems, and it will be a must have skill for anyone looking to be successful in their field. Remember, just like any tool Design Thinking has its limitations. Thanks for watching, and see you in the next video.

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