Tuesday, 26 May 2015

Keynote - Smart Me: personal data as an amplification of human capability on the HAT Irene Ng (WMG, University of Warwick)

Theme 1: Internet of Things

• Sensors and personal data: exploring possibilities for collaboration Viktor Avlonitis (Copenhagen Business School) Antonis Stathakis (IT University of Copenhagen)

• Maintenance as a service system in the context of the Internet of Things Sascha Julian Oks & Albrecht Fritzsche (Friedrich-Alexander-University Erlangen-Nuremberg)

• Internet of Things-enabled Servitization for SMEs Courtney Thornberry (WMG, University of Warwick)

Theme 2: Personal data & customer behaviour

• Customer engagement from customer-dominant logic perspective Minna Lappi (University of Oulu, Finland)

• Personal perceiving behaviour data in food culture heritage Urapree Prapasawasdi (Chulalongkorn University, Bangkok)

 

Wednesday, 27 May 2015

Keynote - Digital innovation and reversed semiotics: how is service eating up the world? Youngjin Yoo (Temple University, Philadelphia PA)

Theme 3: Personal data & monetisation

• Personal Money: The Implications for Service Phil Godsiff (University of Exeter Business School)

• There is no such thing as a ‘free’ app: what do we give in exchange for free services in the digital economy? David Reynolds (WMG, University of Warwick)

Theme 4: Personal data & health

• Health services as collective activity: an ontological engineering method Susan Wakenshaw (WMG, University of Warwick)

• Service-Dominant Logic as a lens to understand appeal and acceptance: a cross-case comparison of medicine appeal and acceptance in India, Uganda and Nigeria Peter Ward (WMG, University of Warwick)

Theme 5: Personal data & privacy

• Towards a research framework for personal data transparency Dirk Stelzer (Technische Universität Ilmenau)

 

Theme 6: The digital economy & practice

• Leveraging personal data in transport: an overview of the first UK HAT-enabled commercial project Andrew Butt (Co-founder and MD, Enable)

• Building a digital enterprise – how to monetize your business with digital technologies? Lessons from the front line for business and IT practitioners Mark Skilton (Director, PA Consulting; Warwick Business School)