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Repowering the Black Country: A Circular Economy Perspective

Repowering the Black Country: A Circular Economy Perspective

12th April - 11:00 - 12:30


To achieve net zero, we will need to restructure our industrial base around 21st-century manufacturing hubs. Along with energy efficiency, the circular economy is playing a growing role in this transition by putting supply chain redesign at the center of it. More and more major manufacturers are actively addressing the issue, adjusting their production processes and investigating ways to recover old products from customers in order to give them a second life or recover valuable parts. The transition to a more resource-efficient manufacturing and economy is built on supply chains in which product lifecycles are extended, volumes and materials are optimized, novel use models are launched, and new solutions for end-of-life recycling are developed.


WMG and Loughborough University work to identify circular supply chain opportunities in the Black Country and create a portfolio of 'use cases' to guide economic planners and hub designers.

The Black Country is developing an innovative and world-leading net zero industrial cluster based on its diverse and unique industrial culture. This will spur economic growth and the creation of high-quality jobs throughout the region and the United Kingdom.

You are invited to join us for a webinar to learn about our approach to supporting your company with such a transition.




Jan Godsell, Carl Che


Towards a Flourishing World

Jan Godsell


Opportunities for the Midlands Engine

Jan Godsell


From theory to practice: Getting started in the Black Country

Carl Che


Panel Q&A

Jan Godsell, Carl Che




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Professor Janet Godsell, Dean of the School of Business and Economics, Professor of Operations and Supply Chain Strategy, Loughborough University

Professor Godsell's career has been split between both industry and academia. She joined Loughborough University in September 2021, following a position as Professor of operations and supply chain strategy at WMG. She has advised government and industry on supply chain strategy and its relationship to industrial and business strategy, has served on numerous advisory boards, and is currently a member of the Made Smarter Expert Panel and Industrial Strategy Challenge Fund Advisory Group.

As well as academic success, Professor Godsell has held many senior positions in the industry. Her career began with a role at ICI/Zeneca Pharmaceuticals, and following this she worked up to senior management level at Dyson, in both supply chain and operations management functions. Whilst at Dyson she undertook a number of operational and process improvement roles within R&D, customer logistics, purchasing, and manufacturing. Professor Godsell is a Chartered Engineer and a Member of the IMechE

Carl Che, Project Engineer, WMG

Carl Che is a Project Engineer with 5 years of working experience mainly at a Fortune 500 automotive company in Supply Chain Management (SCM) field including purchasing, operation, warehousing, and logistics across multiple international projects around the world. He holds a Master's degree in Supply Chain and Logistics Management from the University of Warwick, as well as a Bachelor's degree in SCM from Michigan State University, which is ranked No. 1 in SCM in the United States, and is certified in Production and Inventory Management (CPIM) and Transportation and Logistics (CTL). Carl is currently developing sustainable supply chains designs with a focus on circular economy.