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The First Workshop of the Marketing, Innovation and Chinese Economy (MICE) Network

Look backward and forward on Innovation in China after 30 years of reform (1978-2008),
in conjunction with the Academy of Innovation and Entrepreneurship (AIE) annual conference


aie2008 wbs

Venue: Weilun Building, School of Economics and Management, Tsinghua University, Beijing, China.

Date: 29-30 March 2008

Workshop Chairs:

Qing Wang, Chair of the MICE Network, Warwick Business School, University of Warwick
Jian Gao, Chair of the Department of Innovation and Entrepreneurship, School of Economics and Management, Tsinghua University


The economic growth of China since its reform policy in 1978 has been phenomenal. The transition from planned economy to market economy has brought about many issues that are of great interests to innovation researchers and have practical implications for policy makers and managers. Therefore, the aim of this workshop is to facilitate dialogues among international scholars, government policy makers and executives of multinational and Chinese firms and examine the distinctiveness of China as a context for innovation derived from its unique historical and economic path of development, particularly over the past 30 years since the reform policy in 1978. A list of possible topics is provided at the end of this document.

The workshop welcomes presentations of both empirical studies that feature new data from China as well as thought-provoking new ideas on how China will/should develop in the next 30 years to come. Comparative studies that examine similarities and differences between China and other emerging, developing or advanced countries such as India are also welcome.

Notes for prospective presenters

Prospective presenters should submit an extended abstract (3 pages), which will be refereed through a peer review process. The extended abstract where appropriate should include: (1) objectives, (2) conceptual framework/hypotheses, (3) research methods, results and analysis, and (4) discussion and implications.

A selection of best presentations from the Workshop and the AIE conference will be encouraged to be developed into full papers and published in a special issue of International Journal of Innovation Management. The format of the papers is similar to the format required for the International Journal of Innovation Management.

A guide for authors, sample copies and other relevant information is available at

Important Dates for the Workshop

Submission of 3-page extended abstract         8 March 2008
Notification to authors                                     15 March 2008
Workshop                                                        30 March 2008

The Workshop immediately follows the AIE conference. Therefore, participants of the AIE conference are welcome to also attend the MICE Workshop. The Workshop consists of presentations in the morning and roundtable discussions in the afternoon.



Registration Information

Workshop only: US$50
AIE conference and Workshop:  US$100.
You can register online at the AIE website: AIE2008/regcn.asp

Hotel Information

A list of possible topics:

China’s evolving national system of innovation:

  • Governance, institutions and regulatory environment
  • Markets, users and patterns of new technology adoption and diffusion
  • Science and technology infrastructure
  • The university-business interface

Industry sector and network studies:

  • Industry-level innovation drivers and networks
  • High-technology clusters and science parks
  • The influence of targeted Government technology and industry sector policies
  • Cross-industry comparisons  

Firm-level studies of the management of technology and innovation

  • Technology strategies and innovation capabilities of Chinese firms
  • Brand strategies and marketing capabilities of technology-based firms in China
  • Alliances, joint-ventures and other interactions between foreign multinationals and local firms
  • Technology transfer, capability development, learning and ‘catch-up’
  • Entrepreneurship and innovation in small Chinese firms

You are encouraged to contact the organisers to discuss the topic of your presentation:

Qing Wang, Associate Professor of Marketing & Innovation, Warwick Business School, University of Warwick

Jian Gao, Professor, School of Economics and Management, Tsinghua University