Dr Qing Wang, Reader in Marketing and Innovation, and Director of MICE network, and her doctoral student Zhuohao Chen, have been awarded a three-year AXA grant of 120,000 Euros to investigate emerging market brand extension using neuromarketing approach. This research fits well with the themes of the MICE network.

This grant is funded by the French AXA Corporation, and is the first of such a grant that the University of Warwick has obtained. It's success represents a joint effort of the project team, the WBS doctoral programme office and the University's Graduate School Office.