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Workshop 1
BAM Symposium 07
Findings for Managers and for Policy Makers
PhD and Masters Students and their Research Topics
Links to Other Networks
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First Workshop
Findings for Managers and for Policy Makers
Findings for Managers and for Policy Makers
Executive Insights:
https://www.ama.org/publications/MarketingNews/Pages/Executive-Insights-qing-wang-warwick-business-school.aspx
“Too new” to purchase? Consumer response to really new products