Inaugural Nudgeathon to be held at WBS
You may have heard of hackathons - events in which programmers work on projects in order to learn, network and create usable solutions.
Nudgeathon takes the basics of this type of event and applies it to Behavioural Science. At Nudgeathon consumer organisation Which? will provide real consumer issues for participants to create workable, testable Nudges.
A 'Nudge' is a design feature of how a choice is presented that encourages decision-makers to respond in a particular way. A good example of a Nudge implented by the UK government is a move from an opt-in to and opt-out system for workplace pensions.
If you are a University of Warwick student, you can register your interest for Nudgeathon here until 7 December 2014. We are looking for participants from a wide range of disciplines, so whether you are a psychologist, computer scientist, designer or from any other discipline, we want to hear from you. (Please note that if we receive more interest than we can accomodate, a selection process will take place based on your responses in the application form. Participation is not guaranteed.)
You can read more about Nudgeathon at the Nudgeathon website.