Undergrads Present Posters in Innovative Research Module
Dawn Eubanks has been teaching undergraduate business students the necessary skills for conducting academic research. In this module students are active participants that learn by doing and actively generate their own knowledge instead of the traditional lecture and seminar format for teaching.
Students are paired with established researchers to carry out practical research into topics that interest them. This year's topics have included Bias in Idea Evaluation, Why Offline Word of Mouth is More Positive than Online Word of Mouth and the Influence of Memory Processes on Online Search Selection.
An academic mentor guides each student through the whole research project from proposal to presentation, but the students drive the research and it is only this that they are assessed on. Research proposals, logs, presentations and posters are what matters in this module - there is no exam or essay.
The photos here show the enthusiasm and energy this year's cohort has brought to the module and the faculty involved in the module look forward to the next time they have the opportunity to teach it.