WBS Marketing Group

The Marketing Group at Warwick Business School is a vibrant community of scholars where curiosity drives research, collaboration fuels ideas, and teaching and scholarship together inspire positive change in business and society. Our work spans the full breadth of marketing—from consumer psychology and branding to strategy, selling, innovation, digital analytics, and quantitative modelling. Drawing on insights from psychology, economics, sociology, and data science, we tackle pressing challenges facing consumers, firms, and society. Our research is published in leading journals and influences both theory and practice worldwide.

Across undergraduate, MSc, and globally ranked MBA and Executive MBA programs, we translate cutting-edge research into innovative teaching that connects theory with real-world relevance. Our faculty are recognized for excellence in the classroom and active engagement with industry, preparing students to lead and make an impact. We are also a collegial, inclusive community where collaboration, mentoring, and shared curiosity shape an environment in which ideas—and people—thrive.