Teaching
Our teaching is driven by a commitment to delivering an excellent student experience that equips future Change Makers to thrive in an evolving marketplace. We ground our teaching in research-informed strategies while placing strong emphasis on practice and application, enabling students to apply ideas through real-world, industry-involved projects and cases. From undergraduate to MSc, MBA, and Executive MBA levels, our modules span branding, persuasion, digital marketing, sustainability, analytics, and strategy—connecting theory with applications that prepare students for future jobs across consulting, technology, consumer goods, and entrepreneurial ventures. Through this integration of academic rigor, innovation, and relevance, we empower students to develop the skills, perspectives, and confidence to shape the future of business and society.
Beyond student learning, the Marketing Group strives to be a hub of inspiration for marketing educators and practitioners worldwide. We aim to foster relationships and build a community where ideas, pedagogy, and practice are exchanged to advance the discipline of marketing. By sharing innovative teaching methods, co-creating with industry partners, and engaging in collaborative networks, we contribute to reimagining how marketing is taught and practiced. Our aspiration is to support professionals not only in navigating today’s complex marketing landscape but also in inspiring new approaches that resonate across classrooms, boardrooms, and beyond.