Our identities are so entangled with what we wear and how we shop in the Global North and fast fashion feeds this. The sale of our clothes works in such a way that we have almost no relationship with the manufacturers, only with the store or online shop and the garment itself. Even this relationship can be fleeting as many shoppers only wear the purchased garment a few times before throwing it away or moving it on. Online companies like Boohoo mean that we don't even have to leave our houses to find new clothes, so our whole shopping experience revolves around us.

The Boohoo story is another exposé that, alongside much-covered disasters such as the Rana Plaza collapse in 2013 really means that consumers do know what is going on. But our consciences are salved by the companies we shop at, like Boohoo, having eco statements and agreements. This makes us feel better, but it is very easy for these guidelines to slip. Manufacturers will favour the client over the law to keep business, and you can see how the undermining of standards might start. Small shortcuts made for just one order then become the norm because manufacturers create a precedence of shorter supply times which, in turn, fashion companies come to expect. Yes, companies must all collectively slow down but so must we. Retail therapy for us means perpetual hardship, bad health, poverty and risk for so many others.”