Assistant Professor Shweta Singh of Warwick Business School commented:

“Deepfakes are an increasingly big problem for trust, elections and democracy across Britain. With the election just around the corner, it’s more important than ever that voters know that what they’re looking at is real. We’ve recently seen voters and even pundits and journalists fooled by deepfakes, including a video purporting to show Nigel Farage playing ‘Minecraft’.

Professor Shweta Singh: "This photo is a prime example of why 2024 is a crucial year for spotting – and stopping - manipulated media. Whilst this may have been some low level photoshopping, much of the edited media currently circulating can be more sinister."

Assistant Professor of Information Systems at WBS Shweta Singh said: “The common theme in these incidents is that social media platforms aren’t doing enough to protect kids from watching harmful content online. Harms such as cyberbullying, online violence and self harm reach children via algorithmic mechanisms, to promote viewership or propagate paid content.

Professor John Rudd, from Warwick Business School, explains how 'Black-Friday' invokes FOMO (fear of missing out) to encourage you to make purchases.

Dr Joshua Fullard, Associate Professor in Behavioural Science, Warwick Business School at the University of Warwick says Rishi Sunak's bonus for new teachers does not go far enough.