- An introduction to Business
Technology has transformed the way businesses operate - but how does it work?
This session introduces how digital technologies drive the way modern businesses work. Through real-world examples and some hands-on activities, you will explore how digital tools help organisations innovate, solve problems and make better decisions. No prior knowledge is needed - just curiosity about how technology is used in business.
- An introduction to Management
How can businesses use data to make better decisions, and where do people fit into the process?
This session explores how managers use analytics to understand problems and support decision-making. You will consider how organisations identify the right questions to ask, how different analytical approaches can provide different insights, and why data alone does not guarantee a successful outcome.
Through real-world examples, discover how communication and collaboration help turn analysis into effective action and gain an insight into the role analytics play in modern management.
- An Introduction to Marketing
Why do we choose one brand over another, and how do organisations persuade customers that what they offer is different?
This session explores how organisations understand customers and create value through marketing. You will consider ideas such as consumer behaviour, segmentation, branding and the marketing mix, using familiar brands and real-world examples to see marketing in action. You will also consider how changing technology and consumer expectations are reshaping the way organisations connect with their audiences.
- An introduction to Entrepreneurship
How do entrepreneurs identify opportunities, solve problems creatively and turn ideas into something that creates value?
This session discusses the principles of an entrepreneurial mindset and why entrepreneurship is about much more than starting a business. Through practical activities, you will consider how problems can become opportunities, explore creative approaches to developing solutions, and how different ideas can create value.
You will develop skills in creativity, problem-solving and opportunity recognition that can be applied to your studies, future career or even a new business venture.
- An Introduction to Strategy
Why do some businesses succeed while others struggle, even when they operate in the same market?
This session introduces strategic thinking and the choices organisations make about where and how to compete. Through real-world examples, you will consider how businesses respond to competitors, changing customer needs and developments in their external environment. You will explore how managers identify opportunities, make difficult choices and develop strategies designed to create and sustain competitive advantage.
- An Introduction to Business Ethics and Decision-Making
How should businesses make decisions when what is profitable is not necessarily what is best for customers, society or the planet?
This session discusses how managers make complex decisions and considers the different interests and responsibilities that can shape their choices. Using real-world business dilemmas, you will examine how factors such as ethics, sustainability, stakeholders and uncertainty influence decision-making. You will be challenged to balance competing priorities and assess what responsible business looks like in practice.
