The MA in Creative and Media Enterprises focuses on the special relationship between creative imagination, strategic management and cultural entrepreneurship. The course invites you to deepen your knowledge of the creative and media industries and to develop the knowledge and skills necessary to commercialise your ideas and manage your own creative project, team or business.
This course is designed to develop you intellectually as well as enhance your professional skills. You will critically reflect on the theories and ideas that shape creative and managerial practices and explore the implications that intellectual property, changing business practices and markets hold for creative and media enterprises operating in an emerging creative economy. Through theoretical analysis and practical tasks, you will have an opportunity to reflect on the ideas that lie behind your work and prepare you for the challenges of running a creative or media business.
This course will enable you to:
- Acquire a critical overview of the commercial, legal and cultural frameworks within which creative and media enterprises operate.
- Explore the tension between creativity and organisation in creative and media enterprises from both a theoretical and practice-based perspective.
- Consider new perspectives and ideas through research, teamwork, and engagement with industry practices and debates.
- Develop an enterprise: this may be from an existing practice in terms of product, process or service, or a new venture.
- Enhance your applied knowledge by engaging with industry professionals.
- Develop your own approaches to organisation, strategic planning and marketing.
- Build your confidence and the strategic thinking and communication skills necessary to work in different areas of business and at different levels of operation in the creative and media industries.
Turn creative ideas into a successful business...
In the creative economy, ideas are cheap – it’s what you do with them that counts. Whether you are a recent arts graduate, a budding entrepreneur or a seasoned media professional, this course aims to help you to tackle the real challenges of running a small creative business.
Develop your strategic thinking skills...
Our students come from all over the world and have interests in film, music, TV, digital media, publishing, and beyond. We encourage you to think strategically and conceptually, focusing not just on the specific challenges of one industry but on the broader strategic issues behind them.
Learn to manage creativity...
This is not a standard business degree, nor is it a programme in applied cultural or media studies. It was formed out of a conviction that for many small creative and media enterprises, the conventional management models and tools no longer apply. Rather than seeing management and creativity as opposites, we see them as complementary.
Join an ongoing project to develop new ideas...
When you come to study here we hope you will discover a creative approach to management and a managed approach to creativity which can transfer to different scenarios and industries. We want the ideas and knowledge you encounter here to grow with you so you can apply a flexible and adaptable approach throughout your career.
Course Director : Ms Ruth Leary
You will learn in an international environment through interaction with academic experts, guest speakers and industry practitioners. The core modules are taught through a combination of lectures, workshops, seminars and student-led presentations. Depending upon your selection of optional modules, you will also have the opportunity to apply your learning in a professional context. The course is designed to facilitate participation and critical self-reflection. You will develop your understanding of the commercial, legal, political and cultural systems that frame creative and media enterprises by engaging in discussions and debates, by collaborating with fellow students and through individual research and reading.
The MA in Creative and Media Enterprises enhances your research, writing and communication skills through the production of presentations, case studies, reports and business plans. Throughout the degree, you will also be guided and supported through personal tutorials so that your postgraduate study at the Centre will equip you with the professional skills you need for your chosen career path.
Typical contact hours range between 6 to 10 hours each week for core teaching – this excludes additional workshops, research seminars and guest speaker sessions.
There are between 25 to 30 students on each of the four taught Master's courses.
- The MA is assessed by coursework. There are no examinations.
- Written assignments come in a variety of forms: essays, case studies, evaluations, reports, proposals, portfolios and business plans.
- Creative and practical assessments including team presentations and tasks.
- A Major Project (dissertation) representing a significant body of research and writing on a topic of your choice supervised by an experienced researcher.
The core modules offer an overview of the organisational, legal and cultural frameworks within which creative and media enterprises operate.
As a student on the MA in Creative and Media Enterprises you will complete three core modules:
examines the internal organisational dynamic of the creative business, from financial planning and human resource management to organisational theory.
sets out the legal and managerial systems through which intellectual property is protected, exchanged and exploited.
This module aims to prepare you for your Major Project (see below.) It will equip you with a broad understanding of relevant research methods from which to select an appropriate approach for your own project. It will introduce you to ethical dimensions of research. It will equip you to write an effective proposal (including research questions, rationale, explanation and justification of research methods, identifying relevant literature and data sources). By the end of the module you should be ready to submit your proposal and equipped with a broad understanding of research methods in the cultural, creative and media industries field.
The final part of this Masters course is the 'Major Project'. The Major Project is a written project which allows you to develop your ideas through further research in the field of creative and media enterprises. To learn more about this project please visit this page.
In addition to your three core modules you will be able to determine the appropriate balance between applied and theoretical work by completing three optional modules from a list available to all taught Masters students within the Centre.
To view the full list of optional modules available in greater detail, please visit this page.
As one of your three options, you may also choose an Applied Management Module. This gives you the opportunity to apply your learning in situ or in practice related contexts. The Creative Business Project module is specifically designed for Creative and Media Enterprises students. As a member of a small creative team you will work on a project for a creative or media organisation and develop your experience and understanding of creative teams and leadership.*
* The modules mentioned above and on our optional modules page may be subject to change. Please read our terms and conditions for more detailed information.
Whether you are planning a career in the creative industries or the traditional arts and crafts, whether you are a budding entrepreneur or an experienced professional, the course will help you move between different careers and industries. The course is popular amongst UK graduates and those from countries where there is an emergent creative industries agenda such as China, Brazil, Taiwan, Korea, and regions such as Africa, Latin America and the Middle East.
Past students are successfully employed in a variety of careers in industries ranging from music, to TV and advertising, and in policy-making and research. Others have established themselves as freelance consultants and project managers, or have gone on to set up their own creative enterprise.
The course is also an excellent platform for PhD study if you are considering a research career in academia or industry. To find out more about PhD study at the Centre, please visit this page.
We maintain close links with Centre alumni who regularly notify us of job opportunities and work closely with advisors in the University Careers Centre who also offer specialist workshops and advice sessions.
Advertising and creative agencies
Many graduates find roles as account managers, directors or planners and are currently working for companies such as ORM (London), the Immediate Media Co. (London) Havas Worldwide (London) McGarry Bowen (New York), JWT (Moldova), McCann (Baku), Maxus (WPP company, Shanghai), Fred Farid (Shanghai) and Deutsch (New York).
Others are working in the TV industry in various roles e.g. Executive Producer, History Channel (Delhi), Special Projects Executive, BBC Worldwide (London), TV programmer JSVT (London), Manager China Broadcast Corporation and Strategy Analyst at Viasat (London).
Creative Entrepreneurs and business owners
Graduates from the MA in Creative and Media Enterprises have gone on to set up the following businesses;
Boutique Recording: a creative audio consultancy with a breadth of experience in sound recording, production and training.
Funkanatomy (India): an online store selling handmade jewellery.
Gluts and Gluttony: a culinary business celebrating allotment gardening, cookery and food writing
HelloUKPR!: a Birmingham based full service PR and marketing company offering creative solutions that optimizes business and communication goals in China and UK.
Mini Title: an agency representing photographic artists image services for the fashion and advertising sectors.
Regather: a trading co-operative with a focus on green and cultural projects.
Remix Summits: consultancy and organiser of global summits exploring the intersection of culture, technology and entrepreneurship.
Sinister & Co: a creative studio with offices in London and Athens dedicated to the communication of exceptional ideas for a global fashion, art and lifestyle audience.
Full-time: 1 year
Part-time: 2 years
2:i undergraduate degree (or equivalent) in a related subject
English Language Requirements
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above.
Location of Study
University of Warwick
See Student Finance
The University is part of a number of prestigious government Scholarship schemes, including Chevening, Fulbright,
Commonwealth and Marshall. For more information click here.
Additional Course Costs
For all MA courses, the cost of two bound copies of the major project will amount to £25 and field trips or off-campus assignments are estimated to cost between £100-£200, although this will depend on which option module has been chosen or the nature of a project or placement undertaken for an applied management module.
Find out more about fees and funding on the University website.