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Transport Innovation

Transport and Innovation

Coventry and Warwickshire’s legacy in the automotive and manufacturing industries also means it is home to innovators of a different kind.

In 1957 Malcolm Sawyer designed the E-Type Jaguar – considered by many to be as much a ‘work of art’ as a car – and that tradition continues today within many companies in the area.

All across the county creative talent at companies such as Jaguar Land Rover and Aston Martin is hard at work on all aspects of the engineering and manufacturing processes – from car seat textile design to onboard computer UI systems.


Among the greatest leaps in modern transportation are ‘autonomous vehicles’, which is an area being extensively researched and developed in the region. In October 2018, a locally designed Range Rover Sport completed the first ever self-driving lap of one of the UK’s most challenging road layouts – Coventry’s infamous ring road.

The future of transport, from driverless cars to very light rail, and the user interfaces, information and entertainment systems they will employ will impact the world in major ways. And you can be sure it will be realised, in part, by local companies such as CDM and Creactive Design.