Adapting to a meat free diet can help to reduce greenhouse gas emissions in the UK. My research project is investigating if consumers are willing to change their diet to help the planet. Through an online questionnaire participants were asked 10 questions about their current diet, factors that encourage or prevent them from changing their diet and how they are willing to change their diet to help the planet.
My results showed that UK consumers are willing to change their diet to reduce greenhouse gas emissions if they had more information. I collaborated with a designer to create a poster (see below) to provide this information and help encourage individuals to include less meat in their diet. However, factors such as time and lack of meat free alternatives prevent people from changing their diet. These findings identify areas where more information needs to be provided to encourage dietary change and reduce greenhouse gas emissions in the UK.
Supervisor: Rob Lillywhite
Biological Sciences BSc
Scientific Research and Communication MSc