NIHR Innovations in PPIE

Small Grant Awarded in Primary Care: Vidibooks

An application was submitted to the NIHR small grant (Innovation in PPIE) competition in 2018 which provides access to resources to support innovative ideas and enable the opportunity to work in different ways.

The primary care PPIE team were successful with their application and have used the award of £2,916.55 to purchase 30 bespoke vidibooks, in collaboration with Health and Care Videos company, a trading arm of Health and Care Innovations LLP, a partnership with Rocklands Media and NHS Torbay and South Devon NHS Foundation Trust.

The vidibooks aim to increase research awareness and improve patients understanding about health research through watching four, short videos. They will allow for bite-size learning which has been proven to improve engagement (Growth engineering 2018, Lawson 2018) and improve mobility of information as they can be used in any venue. Vidibooks are fully portable so can be used in different practices, venues and community settings, without the need for WIFI or licences.

Two of the four videos that are proposed to be part of the vidibooks are animated, which can help improve understanding of complex concepts and can also make boring information interesting (Ramon 2018). Choosing short videos benefits a limited attention span (Health and Care Innovations LLP 2018), along with being an excellent marketing tool - which may help in gaining interest about health research (Ramon 2018).

The 30 vidibooks will be distributed between the three primary care localities in the West Midlands (North, South and Central teams) to research active practices, where Research Nurses and Research Facilitators are based, or visit regularly, to raise awareness of research in primary care via a new partnership with Health and Care Videos.

We could cut down on paper leaflets and posters, which has both cost and environmental benefits. Most excitingly, this project has the potential to introduce a new way of sharing and learning that could be a step towards reducing inequalities in access to health research through:

• Increased awareness and access to information about clinical research within primary care, not only for patients, but for staff and Patient Research Ambassadors

• Improvement in the format in which information is shared with patients

• Offering access to health research for patients, in particular those who may prefer not to read, or do not have the ability to read about research

• Increasing patient participation in Join Dementia Research and other studies within the West Midlands

• Stimulating interest from patients and the public in getting involved in research and sharing their stories

• Collaboration with other networks and divisions if the project is successful, as the vidibooks can be made bespoke to suit the needs of various populations

The vidibooks aim to be launched in early Spring 2019.

References:

Growth engineering (2018) http://www.growthengineering.co.uk/why-learning-needs-to-be-bite-sized/

Health and Care Innovations LLP (2018) The advantages of using short videos. http://www.healthandcarevideos.com/production/advantages/ 22 July 2018

Lawson, Maria (2018) 4 Benefits of Bite-Size Learning. Edge2Learn. https://www.edge2learn.com/four-benefits-of-bite-size-learning/ 22 July 2018

Ramon, Ray (2018) How animations can help your business - 7 ways http://www.smallbiztechnology.com/archive/2018/07/how-animations-can-help-your-business-7-ways.html/#.W1S0p9JKjIU. 22 July 2018

For further information about the vidibook project please contact: Research Nurse Eleanor Hoverd eleanor.hoverd@nihr.ac.uk