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SCiP Networking Event, 8 December 2021

Adapting to the new norm - A Direct to Consumer business model as a new alternative - 8th December - 11:00 - 12:00 - Webinar

The impact of Covid-19 on customers all over the world has affected both their behaviour and their demand significantly. Many of these changes, such as the remarkable increase of online shopping over the past year and shifts in brand loyalty, have severe consequences for both manufacturers and retailers, and the UK market was no exception.

As the industry recovers from the pandemic, the big question that remains unanswered is how we will adapt to the new norm. In response to rising conditions and supply chain pressures, a D2C / Direct-to-Consumer (or Consumer-Direct) business model in which manufacturers, retailers, or distributors market, sell, and ship their products directly to consumers, rather than through traditional brick and mortar storefronts or other intermediaries, appears to provide immediate benefits to those who adopt it.

11:00 Welcome

Alex Zafeiriadis & Hamid Moradlou, WMG

11:05 Disintermediation - from B2B to D2C

Ben Willis, Managing Directors, Hexagon Consultants Limited

11:25 Pets at Home and responding to the new normal Terry Siddle, Director of Logistics and Distribution, Pets at Home
11:45 Panel Q&A Hamid Moradlou, WMG
12:00 Close  

This form is closed and is no longer accepting any submissions. Thank you for your time.


Ben Willis, MD, Hexagon Consultants

Heading up the Retail & E-Commerce and People & Organization Practice at Hexagon Consultants, Ben works with clients to deliver growth and develop capability through their Direct to Consumer (D2C) and People strategies. A Fellow of the CIPD, Ben has over 20 years’ experience in leading and supporting organizations with their HR Strategy and has also led e-commerce businesses for companies like eBay and bpost across Europe and Asia supporting manufacturers, retailers, and brands.


Sue Williams, MD, Hexagon Consultants

Sue is a former Supply Chain Director with specialisms in inventory, demand management, planning and supply chain optimisation. An expert in the use of segmentation to optimise demand and supply, she is also a specialist in inventory reduction and optimisation. Sue has delivered Supply Chain transformations in Aerospace, Defence, Aftermarket, Automotive, Pharma, Oil & Gas, Steel, FMEG, service provision and general manufacturing. Her most recent role was leading the Supply Chain Assurance and Planning & Modelling teams for The Vaccine Taskforce. 

Terry Siddle, DC Network Programme Director, Pets at Home

Leads the team that is delivering a new distribution network for the rapidly growing pet care business, Pets at Home. Prior to this Terry spent 9 years with the business leading the distribution and logistics team, building and developing the retail and on-line fulfilment operations. Terry has over 30 years’ experience in distribution operations in a variety of retail, manufacturing and 3PL organisations. Terry has developed key skills in warehouse and transport network design and operation and in recent years focussed on designing and implementing on-line fulfilment automation schemes.