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EC109: Microeconomics 1

  • Elizabeth Jones

    Module Leader
30 CATS - Department of Economics

Principal Aims

This module provides students with a thorough understanding in basic principles of microeconomics. You will be exposed to a range of the application theories. You will gain an understanding of how markets work, including strategic behaviour of firms and the various models under which firms might behave. You will gain skills and techniques to analyse problems from a mathematical, graphical and intuitive perspective applying your knowledge to real world scenarios.

Principal Learning Outcomes

Demonstrate a solid grasp of the basic theoretical material in microeconomics, including consumer and producer theory. Demonstrate an ability to apply their knowledge to important areas of application, including policy analysis. Show understanding of core concepts in consumer and producer theory Explain a variety of concepts using different approaches, including those involving mathematical, graphical and intuitive analysis. Construct models of both consumer and producer behaviour and understand the implications and understand the way in which economic models are used to analyse problems and the limitations of them.


The module will typically cover SOME OF the following topics:

Supply and Demand. Supply; demand; market equilibrium; equilibrium shocks; government intervention; supply and demand elasticities. Consumer theory. Preferences; utility; budget constraints; individual demand; substitution effects; income effects; revealed preferences, applications, behavioural economics and critiques of rational choice framework; Production. Technology; isoquants; marginal rate of technical substitution; marginal products; cost curves; long and short run; returns to scale; profit maximisation; cost minimisation; cost curves; supply curves. Competition. Profit maximisation; short run; long run; market equilibrium; consumer welfare; producer welfare; applications. Imperfect Competition; Models of Oligopoly: Cournot Model; Stackelberg Model; Comparison of Collusive, Cournot, Stackelberg, and Competitive Equilibria; Bertrand Model; Game Theory. An introduction to terminology and Nash equilibria; an introduction to economic models.


Pre-requisite for
Part-year Availability for Visiting Students
Available in the Spring term only (1 x test - 12 CATS) and in the Autumn and Spring terms together (2 x tests - 24 CATS)


Assessment Method
Coursework (20%) + 3 hour examination (Summer) (80%)
Coursework Details
Test 1 (10%), Test 2 (10%), 3 hour examination (Summer) (80%)
Exam Timing

Exam Rubric

Time Allowed: 3 Hours.

Answer BOTH questions in Section A (40 marks total), and THREE questions in Section B (20 marks each). Answer Section A questions in one booklet and Section B questions in a separate booklet.

Approved pocket calculators are allowed.

Read carefully the instructions on the answer book provided and make sure that the particulars required are entered on each answer book. If you answer more questions than are required and do not indicate which answers should be ignored, we will mark the requisite number of answers in the order in which they appear in the answer book(s): answers beyond that number will not be considered.

Previous exam papers can be found in the University’s past papers archive. Please note that previous exam papers may not have operated under the same exam rubric or assessment weightings as those for the current academic year. The content of past papers may also be different.

Reading Lists