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Behavioural economics and wellbeing

Our research looks through the lens of behavioural economics to explore what drives wellbeing at the national and individual level.

National wellbeing has become an increasingly important target for governments as a complement to national income when measuring standards of living. But there is still much to understand about what causes rises in happiness at the national level and how to measure happiness over time. We use cutting edge methods of economic analysis, including experiments (in the laboratory and the field), advanced survey methods and Big Data to address these questions.

Our research also seeks to understand how our experiences, circumstances and psychological biases shape our future aspirations and our attitudes towards others. We consider how these complex links can affect our decision making both as individuals and as national economies.

Theme leaders

Picture of Daniel Sgroi
Daniel Sgroi

Daniel is Professor of Economics at the University of Warwick

Picture of Christopher Roth
Christopher Roth

Christopher is Assistant Professor of Economics at the University of Warwick

Current and future projects

We are working on further developing our experimental and survey methods, and will draw increasingly on the Big Data that has become available to social scientists. We will be trying to understand how personality, psychological biases and language influence behaviour at the individual level, attempting to measure how human values and identity have changed at the national level, and applying our methods to topical issues such as climate change, the rejection of expert advice, the rise of fake news and the role of nudges and narratives.

Research highlights


Daniel Sgroi describes the cutting edge methods CAGE researchers have used to measure happiness over the last 200 years.