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WBS Behavioural Science Group

Lab Meeting Calendar

Wednesday, November 15, 2023

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Behavioural Science Group Lab Meeting
WBS 3.111 / Teams

Tim Mullett is presenting:

This week I will be giving an informal presentation about a piece of work with the Competition and Markets Authority. This work looks at how consumers respond to green claims on everyday consumer goods like foods, clothing and cleaning products. It has a particular focus upon the potential risks of greenwashing. Two large choice experiments have been conducted looking at what claims influence preference, and a rating study measuring how individuals rate claims on dimensions such as trust, size, provability etc. The results show a very large effect of green claims, and an apparent preference for claims rated as less trustworthy. I’d really appreciate all feedback around the conclusions, framing of the results, and the analysis strategy/presentation in the context of navigating an interdisciplinary collaboration between behavioural science & more traditional economics.

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More information | Tags: BSci_LabMeeting |

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