Current Research Themes
Illustrative research themes include:
Technology and Product Innovation
Hu Y and Van den Bulte C (2014) Nonmonotonic Status Effects in New Product Adoption, Marketing Science, 33 (4), 509-533 |
Hu Y, McNamara P and McLoughlin D (in print) Understanding outbound open innovation: out-licensing behaviors of entrepreneurial venturing in the bio-pharmaceutical industry, Technovation |
Wang Qing, Yang Yan, Zhu Henghuan, Wu Guishen (2012) What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses. Journal of Product Innovation Management 29: 116-179 |
Hu Y and Van den Bulte C (2012) The Social Status of Innovators, Imitators, and Influentials in New Product Adoption: It's Not Just about High versus Low, MSI Research Report No 12-106, Cambridge, MA: Marketing Science Institute |
Alexander D L, Lynch J G Jr and Wang Q (2008) As time goes by: do cold feet follow warm intentions for really new versus incrementally new products? Journal of Marketing Research 45: 307-319 |
Dacko S, McCabe J and Stern P (2012) Before and after: How the Dirichlet Can Analyze the Sales Impact of a Promotional Activity. Journal of Advertising Research 52 |
He H, Li Y and Harris L (2012) Social Identity Perspective on Brand Loyalty. Journal of Business Research 65: 648-657 |
Brandes Leif, Franck Egon and Theiler Philipp (2013) The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams, Journal of the Royal Statistical Society - Series A: Statistics in Society 176 |
Brandes Leif, Nüesch Stephan and Franck Egon (2014) Death-Related Publicity as Informational Advertising: Evidence from the Music Industry, Marketing Letters |
Wang, Q and Shukla, P (2013) Linking sources of consumer confusion to decision satisfaction: the role of choice goals, Psychology & Marketing |
Internal Marketing and Employee Performance
Björn Bartling, Leif Brandes and Daniel Schunk, (2014) Expectations as Reference Points: Field Evidence from Professional Soccer, Management Science |
Leif Brandes and Egon Franck (2012) Social Preferences or Personal Career Concerns? Field Evidence on Positive and Negative Reciprocity in the Workplace, Journal of Economic Psychology 33 925-939 |
Leif Brandes and Donja Darai, (Working Paper) The Value of Top-Down Communication |
Leif Brandes, Marc Brechot and Egon Franck, (2015) Managers' External Social Ties at Work: Blessing or Curse for the Firm? Journal of Economic Behavior & Organization |
Banerjee Sourindra, Prabhu Jaideep and Chandy Rajesh (Working Paper) The International Growth of Emerging Market Firms: An Indirect Learning Explanation
|
Wang Q, Research monograph (Forthcoming) The Luxurious Mind: Mental and emotional representations of luxury brands, Cambridge University Press |
Wang Q and Shukla P (2013) Linking sources of consumer confusion to decision satisfaction: the role of choice goals, Psychology & Marketing |