Warwick Conferences, the collection of meeting venues on the University of Warwick campus, has been awarded three prestigious awards at the Transform Europe Awards, which recognise the best in branding from organisations and companies across Europe.
The 2017 awards reflected flair, creativity and innovative brand strategies across a plethora of industries. The team, in collaboration with brand agency Frank Bright and Abel, won:
· Gold for best strategic/creative development of new brand
· Silver for best use of a visual property
· Bronze for best use of typography
The team also won commendations for best implementation of a brand project and best visual identity for travel, leisure and tourism. The awards – which are global and extremely competitive, demonstrate the effectiveness and quality of the work undertaken as part of the Warwick Conferences brand development strategy.
As part of the brand development strategy, Warwick Conferences has undergone a re-brand and repositioning over the last 12 months to better reflect who they are and what they deliver to customers. The brand is now more flexible and able to react to market demand – a survey conducted by the organisation found that 75% of responding meeting planners said their current role involves more ‘experience creation’ compared to two years ago. With this in mind, the new distinctive brand effectively communicates to customers that ‘anything is possible’ at Warwick Conferences when it comes to delivering a bespoke meeting experience.
Stuart Croft, Vice Chancellor and President of the University of Warwick, said: “I'm delighted for the Warwick Conferences team. These awards are testament to the creativity and expertise that go into making the Warwick Conferences brand so successful, and to ensuring such a significant contribution to our overall sustainability and global reputation.”
Warwick Conferences offers over 300 flexible meeting spaces across its five top-quality venues – The Slate, Scarman, Radcliffe, Arden and Conference Park, all of which provide an ideal environment to learn, inspire and achieve. The venues welcome over 177,000 delegates per year and 100% of the profit is reinvested into the university to continue to provide world class teaching and research.
The organisation was recently announced as a finalist in the VisitEngland Awards for Excellence in the Business Tourism Provider of the Year category.