Public Relations (PR) Agencies Framework

The PR Agencies Framework offers an efficient and compliant route to engage with PR agencies across a wide range of disciplines. Following a tender process, the University have defined seven lot's based on the services required.

Please also find this information on Public relations - University of Warwick- Brand portal. This framework is overseen by Marketing, Communications and Insight – Corporate Communications (MCI).

This agreement is ranked, please follow the below instructions regarding commissioning work.

If you need more support, please email; procurement@warwick.ac.uk

Buyer's Guide

Procurement has created a Buyer's Guide for the procurement of PR Agency services, including instructions and FAQ's on how to 'call-off' this service.

Buyers Guide

Lot 1 – Strategic Support and Delivery

RANK 1; The SHOOK Agency LLP
RANK 2; MHP Group Ltd

Deliver strategic, integrated communications support across campaigns, media relations, internal communications, and social media. Provide expert counsel to strengthen the institution’s profile, advising on best practice and stakeholder engagement. Plan and deliver high‑impact, audience‑focused campaigns and produce high‑quality multi‑channel content. Offer flexible support across press office activity, including drafting press releases, pitching stories, coordinating events, and preparing briefings. Conduct media reputation audits and deliver insight‑driven analysis to inform strategy.

Lot 2 – Reputation Management/Crisis Management

RANK 1; MHP Group Ltd

Provide crisis communications support, including strategic counsel on reputational risk, planning and preparedness, and coordinated media, social, and internal communications during incidents. Monitor and analyse developing situations, delivering timely insights and summaries to guide response.

Lot 3 –Social Media Support and Strategic Counsel

RANK 1; Four Communications Ltd
RANK 2; BCW (T/A WPP Brands Ltd)

Provide strategic guidance to strengthen digital content and social media strategy, including planning and producing multimedia content across channels. Lead end‑to‑end creation of social assets—video, imagery, copy—and offer specialist insight into influencer partnerships. Support social‑focused campaigns, delivering data‑driven analysis, performance reporting, and actionable insights. Contribute expertise in podcast development from concept to full production, and deliver training to enhance team capability.

Lot 4 –Media Tools and Platform

RANK 1; SIGNAL MEDIA Ltd
RANK 2; BCW (T/A WPP Brands Ltd)

Provide daily monitoring and summaries of national, international, specialist, and local media. Produce tailored performance reports using metrics such as favourability, reach, relevance, and prominence, and benchmark coverage against key competitors. Maintain an up‑to‑date journalist database, log media enquiries, and use advanced social media analytics tools to track activity, sentiment, and emerging trends.

Lot 5 –Internal Communications and Platforms

RANK 1; Enthuse Communications Ltd
RANK 2; BCW (T/A WPP Brands Ltd)

Provide strategic guidance to build a strong, values‑led people culture and create engaging employer‑brand content across copy, video, events, and toolkits. Offer expert insight on content strategy, tone of voice, and channel mix. Plan and deliver targeted internal campaigns for diverse audiences, producing audience‑focused content that supports and advances the corporate communications strategy.

Lot 6 – Media Training

RANK 1; Hayes Collins Media Ltd

Deliver high‑quality media training for executive and senior leaders to build strong spokesperson capability, alongside dedicated sessions for academics delivered several times a year. Provide on‑demand crisis communications support, offering rapid response guidance and immediate expert advice when incidents arise.

Lot 7 – Marketing/PR Agencies – Commercial/Regional/Sector Specific

RANK 1; Political Lobbying & Media Relations Ltd (PMLR)
MINI COMPETITION; PLMR, the SHOOK Agency LLP, DIGITAL GLUE Ltd, HATCH Communications Ltd.

Provide strategic and marketing communications support to Warwick’s commercial, business, and consumer‑facing teams, covering key campus units including Warwick Arts Centre, Warwick Conferences, Warwick Sport & Wellness Hub, the Innovation District, WMG business projects, and the Institute for Engagement. Appointed agencies will promote these services through integrated campaigns that build brand awareness, drive engagement, and target regional audiences and sector‑specific markets across B2B, B2C, hospitality, leisure, arts, and innovation.

Supplier Contact Details

The SHOOK Agency LLP

SAP Code; 10054465
gemma.moroney@welcometoshook.com

MHP Group Ltd

SAP Code; 10055056
barnaby.fry@mhpgroup.com

Four Communications Limited

SAP Code; 10047037
caroline.lilley@four.agency

Burson Cohn & Wolfe (BWC) WPP Brands (UK) Ltd T/A

SAP Code; 10050754
fiona.ridgewell@bcw-global.com

Signal Media Ltd

SAP Code; 10055053
john.fox@signal-ai.com

Enthuse Communications Limited

SAP Code; 10054916
jo.sanderson@enthuse-comms.co.uk

Hayes Collins Media Ltd

SAP Code; 10048165
sandra@hayescollins.co.uk

PLMR (Political Lobbying & Media Relations Ltd)

SAP Code; 10052616
will.savage@plmr.co.uk

Digital Glue Limited

SAP Code; 10054915
anika@digitalglue.agency

Hatch Communications Ltd

SAP Code; 10054917
lucieszalma@hatch.group