Code of Conduct
Our Expectations
Authorised education agents must:
- Act honestly, ethically and in the best interests of prospective students.
- Provide accurate, current and transparent information about the University and its programmes.
- Support students in making informed decisions about their study options.
- Respect students' right to choose whether and where they apply.
- Comply with all applicable laws and regulations.
- Protect personal information and handle data appropriately.
- Communicate professionally and respectfully at all times.
- Disclose any fees charged directly to students for additional services.
Agents Must Not
Authorised education agents must not:
- Provide false, misleading or deceptive information.
- Encourage students to submit fraudulent documents or inaccurate information.
- Submit applications or make decisions on behalf of a student without their knowledge or consent.
- Pressure students into applying to, or accepting offers from, institutions they do not wish to attend.
- Misrepresent their relationship with the University.
- Charge undisclosed fees.
- Behave in a manner that could damage the reputation of the University or disadvantage students.
Working with Students
We expect our agents to:
- Treat all prospective students fairly and with respect.
- Respond to enquiries in a timely manner.
- Clearly explain application processes and requirements.
- Inform students when they are being charged for additional services.
- Support students throughout the admissions journey while respecting their independence and decision-making.
Professional Knowledge and Training
Authorised education agents are expected to maintain current knowledge of the University, UK higher education and relevant regulatory requirements. Agents should engage in ongoing professional development and training and keep up to date with sector guidance, including the UK Agent Quality Framework (AQF) and associated resources.
Monitoring and Review
The University monitors the performance of its authorised education agents and reviews partnerships regularly. Where concerns are identified, the University may take appropriate action in accordance with its agent management procedures.
Feedback and Complaints
Students, applicants and other stakeholders are encouraged to provide feedback about the service received from an education agent. Feedback helps us recognise good practice and address concerns where appropriate.
Please visit our Feedback and Complaints page for further information on how to raise a concern or share your experience.