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From Sonic to Shakespeare

Creative Futures has not only delivered on its initial brief to establish a gateway between the university and the region’s creative businesses; but also


  • Responded to the sector’s needs
  • Supported regional creative businesses to grow and develop
  • Generated more jobs
  • Established a creative network of contacts and opportunities.

For an area more famous for Shakespeare and The Specials, it might come as a surprise that Coventry and Warwickshire produce creative work for some of the biggest brands and franchises on the planet, and also gave the world Teletubbies, The Fantastic Adventures of Dizzy and Nativity 3: Dude, where’s my Donkey?


Creative businesses here are booming. In fact, a recent statistic states ‘Coventry & Warwickshire have seen the fastest productivity growth since the 2009 recession (out of anywhere in the country), growing at almost twice the national average.’

Office of National Statistics 2018 GVA (balanced) per job filled.


There has never been a better time to be involved in the creative industries in Coventry and Warwickshire. The past has been inspirational… the present is exciting… help us define the future.


Our recently launched Esports centre is now up and running and ready to welcome visitors. Click on the Eports Centre logo to see what is going on in the space and how you can get involved.

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