My main research contribution is to the development of the interdisciplinary study of culture. I have made a series of studies of cultural change, focusing on the implications of such change for understandings of the person, processes of individualisation and the relations between individuals and groups. I am currently exploring these topics as a member of a collaborative interdisciplinary project called 'People Like You': Contemporary Figures of Personalisation, funded by The Wellcome Trust.

I am also interested in the ways in which 'live' methods contribute to the enactment of social worlds. A current focus involves looking at the role of methods such as ranking, optimisation, and bio-sensing in the making of a topological culture. Recent publications (available under the 'Selected Publications' tab) on this topic include:

• Problem Spaces: Why and How Methodology Matters
• Routledge International Handbook of Interdisciplinary Methods
• 'What is the empirical?'
• Inventive Methods (co-edited with Nina Wakeford)
• Measure and Value (co-edited with Lisa Adkins)
• A Special Issue of Theory, Culture and Society on Topologies of Culture (co-edited with Luciana Parisi and Tiziana Terranova)

Areas of Interest: Gender, Feminist and Cultural Theory, Methodology and Inventive Methods, Media and Cultural Theory, Personalisation, Social and Cultural Change, Sociology of Culture, Branding and Consumer Culture, Numbers and Names.