Mevin Babu

About

I am a Management with Marketing student at Warwick Business School, specialising in social media strategy and digital marketing. My passion lies in using creative communication and data-driven insights to make academic initiatives more engaging and accessible to diverse audiences. As a Co-Creation Officer for IATL’s social media, I bring experience from multiple marketing and communications roles across the University, including positions with Warwick Business School, Warwick Sport, and the Warwick International Higher Education Academy. At IATL, I focus on enhancing the Institute’s digital presence by planning and producing visually engaging content that highlights interdisciplinary teaching, student research, and collaborative learning projects. I also contribute to the development of digital marketing strategies that help raise awareness of IATL’s mission, demystify its purpose, and increase engagement among both students and staff, particularly those from underrepresented backgrounds.