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SCiP Networking Event, 1 July 2020

Perspectives on Supply Chain Productivity - Webinar

Industry has long recognised that, it is supply chains, not firms, that compete, but has struggled to turn this vision into reality. Symptoms include unfilled customer orders, excess inventories, and suppliers (particular SMEs) that struggle to deal with the erratic demands of those further up the chain. This undermines not only the productivity of individual firms, but the productivity of the industrial supply chains they form. This event will showcase the notion of supply chain productivity from multiple perspectives and how this can be improved through better integrated end-to-end supply chain.

11:30 am


Jan Godsell, WMG

11:35 am

Importance of productivity

Nigel Driffield, WBS

11:55 am

SC Productivity

Jan Godsell & Frances Zhang, WMG

12:15 pm

Role of technology in improving SCP

Andy Birtwistle, SupplyVue

12:35 pm

Panel Q&A

Chaired by Jan Godsell

12:45 pm Close



Andy BirtwistleAndy Birtwistle joined Concentra, a data analytics company, as Director, Supply Chain Practice. He has 25 years of experience as a Supply Chain Manager and change agent in the oil, tobacco, pharmaceutical, Hi-tech and FMCG sectors.

He has a track record of driving and delivering strategic and operational improvement in global organisations. His most recent roles have included leading the development of European and Global Operating Models for Operations, the global implementation of APO and SAP BI, and the design and delivery of a global supply chain analytics capability which won the 2014 Supply Chain Excellence award for technology.

Andy is a Chartered Accountant and has a BSc in Mathematics and Computer Science from the University of Nottingham

Nigel Driffield is a Professor of International Business at Warwick Business School, and also Deputy Pro Vice Chancellor for Regional Engagement. As well as pursuing academic research, he also works with a number of stakeholders, both locally and nationally on issues relating to inward investment and economic development.

Nigel is on the editorial review board of the Journal of International Business Studies, Journal of World Business and Global Strategy Journal and was a member of the Management and Business Panel for REF2014. More generally, he has held 5 ESRC awards, and carried out research and consultancy projects for UNCTAD, OECD, World Bank, European Commission, and in the UK several Government Departments including UKTI and BIS, and several local Regional Development bodies in the UK and elsewhere.

Professor Jan Godsell joined WMG in October 2013 from her prior position of Senior Lecturer at Cranfield University School of Management.

Professor Godsell's career has been split between both industry and academia. She joined the faculty of Cranfield in 2001, following the completion of her Executive MBA there. She also completed her PhD at Cranfield, researching the development of a customer responsive supply chain.

Prior to her return to academia, Professor Godsell developed a successful career within industry, beginning at ICI/Zeneca Pharmaceuticals. Following this, she worked up to senior management level at Dyson, in both Supply Chain and Operations Management functions. At Dyson, she undertook a number of operational and process improvement roles within R&D, customer logistics, purchasing and manufacturing.

Professor Godsell is a Chartered Engineer and Member of the IMechE. She is on the board and scientific committee of EurOMA (European Operations Management Association), the cabinet of the UK roundtable of CSCMP (Council of Supply Chain Management Professionals) and the manufacturing steering committee of the IMechE.She is on the editorial board of 3 journals, including the International Journal of Operations and Production Management, and she is an advocate for improving the uptake of STEM subjects by school children.

Wanrong (Frances) Zhang is a Research Fellow in the WMG Supply Chain Research Group and works closely with industrial companies on practical oriented research projects around the theme of supply chain, circular economy and servitisation.