Professor Helen Spencer-Oatey and Professor Perry Hinton have written two expert comment pieces looking at how mask-wearing became the norm in other cultures and consider what lessons this might have for the UK as we tackle the coronavirus.

The first piece examines ‘How does wearing a face mask become the cultural norm?’ looking at the East Asia context.

The second piece ‘Will face masks become the norm in Europe?’ looks at what factors may make mask-wearing a cultural norm in Europe and the UK.