Professor Helen Spencer-Oatey from Applied Linguistics has provided expert comment as part of a CNBC article on British attitudes toward face masks: ‘Most Brits just won’t wear face masks — here’s why’ https://www.cnbc.com/2020/07/15/most-brits-just-wont-wear-face-masks-heres-why.html

The article also refers to Professor Helen Spencer-Oatey and Professor Perry Hinton’s expert comment piece from May 2020 examining ‘How does wearing a face mask become the cultural norm?’ looking at the East Asia context.

They also published a second piece ‘Will face masks become the norm in Europe?’ looking at what factors may make mask-wearing a cultural norm in Europe and the UK.