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EC326: Industrial Economics 2: Strategy & Planning

  • Andrew Harkins

    Module Leader
  • Lory Barile

    Module Lecturer
15 CATS - Department of Economics
Spring Module

Principal Aims

The aim of this module is to introduce students to more advanced topics in the modern theory of industrial organisation, and to expose students to the more advanced industrial organisation theory and modelling.

Principal Learning Outcomes

By the end of the module the student should be able to demonstrate an understanding of how to formulate, model and analyse issues in industrial organisation; demonstrate an understanding and knowledge of the issues and topics covered in the syllabus.


This module studies various ways in which firms strategically interact in markets. The main topics may include:

• Multi-Market Monopoly. Learning-by-doing, good will and introductory offers, externalities between markets (e.g., use in home market of software raises value in office markets, piracy.

• Dynamic competition of the monopolist against himself (e.g., durable goods monopoly, quality provision).

• Product Differentiation and Advertising.

• The strategic choice of managerial incentives.

• Network effects and Two sided Platforms

• Entry deterrence, Accommodation and Exit

• Behavioural Industrial Organization

• Information and Reputation in Markets

However, the module leader may add additional topics and sub-topics within the scope set out by the aims and learning outcomes of the module and subject to the approval of the department.


Core Module
L116 - Year 3, L117 - Year 4
Optional Module
LM1D (LLD2) - Year 3, V7ML - Year 3, LA99 - Year 3, L100 - Year 3, L1L8 - Year 3, R9L1 - Year 4, R3L4 - Year 4, R4L1 - Year 4, R2L4 - Year 4, R1L4 - Year 4, V7MM - Year 4, V7MP - Year 3, L1P5 - Year 1, L1PA - Year 1, V7MR - Year 3, LM1H - Year 4, GL12 - Year 4, GL11 - Year 3, L103 - Year 4
Pre or Co-requisites
EC202 (with EC208 and EC231 desirable) or EC204 (with EC208 and EC231 desirable).
May not be combined with PO327 Comparative Industrial Policy Not available to non-final year students on Economics-based degrees
Part-year Availability for Visiting Students
Not available on a part-year basis


Assessment Method
2 hour exam (100%)
Exam Timing

Exam Rubric

NOTE: New exam rubric in 19/20 - Past papers may follow a different format.

Time Allowed: 2 hours

Answer BOTH questions in Section A (30 marks each) and answer ONE question in Section B (40 marks). Answer Section A questions in one booklet and Section B questions in a separate booklet.

Approved pocket calculators are allowed.

Read carefully the instructions on the answer book provided and make sure that the particulars required are entered on each answer book.

Previous exam papers can be found in the University’s past papers archive. Please note that previous exam papers may not have operated under the same exam rubric or assessment weightings as those for the current academic year. The content of past papers may also be different.

Reading Lists