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EC326: Industrial Economics 2: Strategy & Planning

  • Andrew Harkins

    Module Leader
  • Lory Barile

    Module Lecturer
15 CATS - Department of Economics
Spring Module

Principal Aims

The aim of this module is to introduce students to more advanced topics in the modern theory of industrial organisation, and to expose students to the more advanced industrial organisation theory and modelling.

Principal Learning Outcomes

By the end of the module the student should be able to demonstrate an understanding of how to formulate, model and analyse issues in industrial organisation; demonstrate an understanding and knowledge of the issues and topics covered in the syllabus.

Syllabus

This module studies various ways in which firms strategically interact in markets. The main topics may include:

• Multi-Market Monopoly. Learning-by-doing, good will and introductory offers, externalities between markets (e.g., use in home market of software raises value in office markets, piracy.

• Dynamic competition of the monopolist against himself (e.g., durable goods monopoly, quality provision).

• Product Differentiation and Advertising.

• The strategic choice of managerial incentives.

• Network effects and Two sided Platforms

• Entry deterrence, Accommodation and Exit

• Behavioural Industrial Organization

• Information and Reputation in Markets

However, the module leader may add additional topics and sub-topics within the scope set out by the aims and learning outcomes of the module and subject to the approval of the department.

Context

Core Module
L116 - Year 3, L117 - Year 4
Optional Module
LM1D (LLD2) - Year 3, V7ML - Year 3, LA99 - Year 3, L100 - Year 3, L1L8 - Year 3, R9L1 - Year 4, R3L4 - Year 4, R4L1 - Year 4, R2L4 - Year 4, R1L4 - Year 4, V7MM - Year 4, V7MP - Year 3, L1P5 - Year 1, L1PA - Year 1, V7MR - Year 3, LM1H - Year 4, GL12 - Year 4, GL11 - Year 3, L103 - Year 4
Pre or Co-requisites
EC202 (with EC208 and EC231 desirable) or EC204 (with EC208 and EC231 desirable).
Restrictions
May not be combined with PO327 Comparative Industrial Policy Not available to non-final year students on Economics-based degrees
Part-year Availability for Visiting Students
Not available on a part-year basis

Assessment

Assessment Method
2 hour exam (100%)
Exam Timing
May/June

Exam Rubric

Time Allowed: 2 hours

Answer ALL FOUR questions. Answer questions 1 and 2 in one booklet and 3 and 4 in another booklet.

Approved pocket calculators are allowed.

Read carefully the instructions on the answer book provided and make sure that the particulars required are entered on each answer book.

Previous exam papers can be found in the University’s past papers archive. Please note that previous exam papers may not have operated under the same exam rubric or assessment weightings as those for the current academic year. The content of past papers may also be different.

Reading Lists