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Teaching & Learning Seminar - William Taylor (Lancaster)

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Location: A0.23

Title: The use of social networks to improve engagement and implement a research-led curriculum.

Abstract: Improving the integration between research and teaching in higher education is an interesting yet complex issue that has been studied in several research papers. However, the relationship between research quality and students’ satisfaction, is consistently negative for economics over time. Past research suggests that the integration of research in higher education teaching has positive results in both students’ motivation and final grades in different areas, but in practice, this is a complex issue. We introduce an Instagram account as a complementary teaching resource in 4 different modules across 2 universities.

The purpose of the account it to (1) introduce research-led teaching activities; (2) increase engagement and (3) relate teaching to students’ real lives. We find that engagement with the content persists even after the teaching term finishes, furthermore we observe a positive relationship between the students’ final grades and interaction with the account.

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